HR versus Marketing: A Game of Thrones Branding Battle.
Employee #branding holds a tremendous potential to lead not only to retaining top talents, but also to enhanced financial performance, increased employee motivation and optimal company image. The initiative is almost always a joint effort between the #Marketing and #HR departments, because it largely entails conveying messages to internal and external shareholders alike. However, working together on employee branding does not always lead to harmonious #collaboration. Often, these two departments lock horns on a variety of issues, because they are typically staffed with people from different backgrounds, experiences and expertise, and are measured against dissimilar business drivers.
Read the full article at http://www.lincolnmartin.com/blogs/hr-vs-marketing/
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