We believe: If we unite the marketing industry for a #SocialGood cause, it can spark, initiate, and drive social change in developing countries.
MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving
#CSR #advertising #marketing #branding #Dubai #communications #LincolnMartin #Charity #SocialCause #DoGood #Disruptive #SocialFinancing #SocialEntrepreneur #ConsciousCapitalism #SocialValue #BottomofthePyramid #Humanitarian
The BoP is estimated to be comprised of four billion people who earn less than USD 1,500 a year.
These people have difficulty in accessing global markets, and traditional product and service distribution and delivery networks.
As big as this economic segment is, traditional companies, big and small alike, do not see it as a viable market, and is oftentimes ignored during product or service development and delivery.
Find out how #marketing works at the bottom of the pyramid and how #SocialGood marketers are fighting poverty.
http://www.lincolnmartin.com/blogs/marketing-bottom-pyramid-show-money/#sthash.LfEMtt4I.KXz2oqzc.dpuf
#advertising #socialmedia #branding #communications #BoP #socialchange #socialinnovation #socialimpact #socialenterprise #socialentrepreneurs #socialvalues #dubai #emirates #fightpoverty
