Research shows, consumers prefer to buy from businesses that do some good. They feel good when their purchase is doing some good. It’s that feel-good factor that pushes sales of Cause-Marketing led products.
There’s a big difference between simply buying a packet of biscuits for your own pleasure, and buying a packet of biscuits knowing that by purchasing them, you are helping a wildlife charity in the process.
A lot of people these days feel guilty that they aren’t doing enough for charity, but personal finances prevent direct donations.
With this type of marketing, people can feel like they are doing some good, without having to spend their own money.
This is what will drive them to pick up your product, instead of a similar product on the shelf, that isn’t running a Cause-Marketing campaign.
Read the full article at
http://www.lincolnmartin.com/blogs/the-benefits-of-cause-marketing-to-small-and-medium-enterprise-sme-part-1/#sthash.LFhFTuqc.dpuf
#CauseMarketing #Marketing #Media #CSR #advertising #branding
