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MARKETING MEETS MANKIND
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Finance versus Marketing: A Classic Game of Thrones Office Battle
In an office setting, the conflict arises when one of the departments blames the other for any eventual shortcoming.
For instance, Marketing blames Finance for its failure to disburse funds needed to carry out its functions, while #Finance throws the fault at #Marketing for not being able to meet demand targets so expected revenues are not achieved.
Finance always say that the value of Marketing’s activities are hard to measure, while Marketing says that the reason why it cannot fully execute its plans is that Finance always chews the iron pellets when it comes to allocating Marketing’s budget. This almost always results in animosity between the two departments, which will ultimately affect the bottom line of the company that they belong to.
Read the full article at http://www.lincolnmartin.com/blogs/finance-versus-marketing/
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