Consumer manipulates marketers and the marketplace

In the future, consumer manipulates marketers and the marketplace through pressure protest and politics.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #FairTrade #Dubai #LincolnMartin #FaithPopcorn 

Advertising with substance is a must

Be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Guess the quote.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #OOH #NativeAdvertising #onlinemarketing #digitalmarketing #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #Promotion #PublicRelations #AboveTheLine #BelowTheLine #DirectMarketing #TVC #OutOfHome #Commercials

Branding is not about stirring people into irrational buying decisions

Branding is not about stirring people into irrational buying decisions – it is rather an effective and compelling means to communicate the benefits and value a product or service can provide.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #Positioning #NativeAdvertising #OOH #ContentStrategy #SocialMedia #InboundMarketing #OutboundMarketing #BrandAmbassador #TVC #MediaPlanning #MediaBuying #MarketingCommunications #Communications #Digital #ProductPlacement

In B2B branding, brands does not only reach your customers but all stakeholders

In B2B branding, brands does not only reach your customers but all stakeholders – investors, employees, partners, suppliers, competitors, regulators, or members of your local community. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #OutboundMarketing #B2Bmarketing #Marcom #Communications #PublicRelations #PR #StrategicMarketing #onlinemarketing #digitalmarketing #Media #Press

Customers for everything from specialty steel to software now face an overwhelming number of potential suppliers

Customers for everything from specialty steel to software now face an overwhelming number of potential suppliers. Too many to know them all, let alone to check them out thoroughly.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #Communications #TouchPoints #Promotion #CreativeThinking #PublicRelations #PR #DirectMarketing #OutOfHome #BrandActivation #BrandPositioning #BrandReputation #BrandAwareness #BrandingStrategy #NativeAdvertising #OOH

A brand is much more than a brand name

A brand is much more than a product, a brand name, a logo, a symbol, a slogan, an ad, a jingle, a spokesperson; these are just tangible components of a brand – not the brand itself!

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Can you guess who said the quote?

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #TouchPoints #Identity #Image #Design #Graphic #GraphicDesign #Creativity #Artistic #CreativeThinking #BrandActivation #Positioning #Uniqueness #Innovation #Startups 

Branding myth - “brand” is simply a name and a logo

One frequently mentioned branding myth is the assumption that “brand” is simply a name and a logo. 

Wrong! Branding is much more than just putting a brand name and a logo on a product or service.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #B2Bmarketing #B2B #InboundMarketing #OutboundMarketing #SocialMedia #ContentMarketing #ContentStrategy #onlinemarketing #digitalmarketing #NativeAdvertising #OOH #StrategicMarketing #BrandingStrategy

Three most important brand functions in B2B

The most important brand functions in B2B are increased information efficiency, risk reduction and value added/image benefit creation.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai

Customer Relationship Management is about attracting the right customers

Customer Relationship Management is about attracting the right customers who will keep buying from you because of deep rational & emotional satisfaction.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#CRM #LincolnMartin #Marketing #Advertising #Dubai #SocialMediaStrategy #SMM #SEO #InboundMarketing #OutboundMarketing #ProductPlacement #CustomerRelationshipManagement #StrategicMarketing #OOH #Technology #Online #BigData #Digital #onlinemarketing

Study shows that implementing an overall brand strategy does not guarantee immediate returns

Study shows that there’s no guarantee that a business will realize immediate benefits after implementing an overall brand strategy. Since branding requires a certain amount of investment, it is more probable that it will see a decline in profits in the short run.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #B2Bmarketing #B2B #CauseMarketing #Disrupt #Startups #Accelerator #Incubator #BrandActivation #StrategicMarketing #NativeAdvertising #BrandPositioning #BrandReputation #Segmentation #SocialMedia #BrandingStrategy

Marketing in its culmination creates social change

Marketing in its culmination creates #SocialChange in all directions, forms & image. 

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#LincolnMartin #Dubai #Advertising #Branding #SocialGood #SocialImpact #Nonprofit #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGood #SocialJustice #SocJus #Stewardship #Citizenship #GlobalCitizenship #GlobalCitizen #CorporateCitizenship

Without trusted brands as touchstones, buyers would be overwhelmed by an overload of information

The Internet brings the full array of choices to every purchaser or decision maker anywhere with just one mouse click. Without trusted brands as touchstones, buyers would be overwhelmed by an overload of information no matter what they are looking for.

MARKETING MEETS MANKIND

www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #AboveTheLine #BelowTheLine #Media #TVC #OutOfHome #BrandActivation #DirectMarketing #BrandPositioning #BrandReputation #BrandAwareness #BrandingStrategy #StrategicMarketing #NativeAdvertising #onlinemarketing #digitalmarketing #B2B

Companies must rely on innovation as a major source of competitive advantage

Companies must rely on #innovation as a major source of competitive advantage. In such companies, it is imperative to have #creative employees.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Design #CreativeThinking #Dubai #LincolnMartin #Socialinnovation #SocInn #Socialinnovation #SocInn #CompetitiveAdvantage #BlueOcean #5Forces #BrandContamination #KPI #Metrics #Performance #Analytics #GrowthHacker #CertifiedBcorporation #BenefitCorporation #Disruptive #Startup

hatever your business, you must have a spirit of wanting to serve your customer

Whatever your business, you must have a spirit of wanting to serve your customer.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Dubai #Advertising #LincolnMartin #Millennials #Startups #Accelerator #Incubator #SocialEnterprise #SocialEntrepreneur #Entrepreneurship #CustomerService #CustomerRelationshipManagement #SocialMedia #InboundMarketing #OutboundMarketing #GlobalCitizenship #Nonprofit #DoGooders #BenefitCorporation

The social change marketing movement is sweeping the globe

The #SocialChange marketing movement is sweeping the globe rapidly, making a significant #Socialimpact.

Wanna join the movement?

MARKETING MEETS MANKIND
www.LincolnMartin.com

#LincolnMartin #Marketing #SocialEnterprise #Changemakers #Dubai #Humanity #ThirdSector #Startups #Accelerator #Incubator #MicroFinance #MicroLending #CrowdFunding #CrowdSourcing #CrowdEconomy #NotForProfit #Millennials #GlobalCitizen #CollaborativeEconomy #SharingEconomy

The most important equation in the buying process is the “spirit”

Companies should target consumers as whole human beings who consist of minds, hearts, and spirits. The point is not to overlook the spirit. The most important equation in the buying process is the “spirit”. It ask the question, “why am I going to buy?”

MARKETING MEETS MANKIND  
www.LincolnMartin.com

#Advertising #CauseMarketing #Wholistic #Marketing #Dubai #LincolnMartin #Sustainability #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Millennials #DoGooders #BenefitCorporations #ChangeMakers #CollectiveImpact #SocialBusiness #ImpactInvesting #SocialCapital #Philanthropy

Building creative values in the marketing industry

Building #creative #values in the #marketing industry is about giving employees the chance to develop and share their innovative ideas.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Design #Advertising #Innovation #Dubai #LincolnMartin #Identity #Image #Design #Graphic #GraphicDesign #Creativity #Artistic #CreativeThinking #Signage #Segmentation #Targeting #Positioning #DirectMarketing #OutOfHome #NativeAdvertising

Help your would-be customers find you

Help your would-be customers find you. Companies that can straddle the digital/IT accessibility gap, as well as social media dominance will grow their consumer base.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising #Millennials #LincolnMartin #Dubai #InternetofThings #IoT #Online #BigData #Digital #onlinemarketing #digitalmarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Optimization #InboundMarketing #GrowthHacker #Technology

Happy weekend to our adopted school children in Africa

Happy weekend to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #SocialChange #SocialCause #SharedValues #SocialGood #SocialImpact #SocImp #Nonprofit #Millennials #DoGooders #Socialinnovation #SocialEntrepreneurs #Humanity #Charity #ImpactInvesting #SocialInvesting #Philanthropy

Happy weekend to our 400 adopted school children in India

Happy weekend to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #SocialChange #SocialEnterprise #SocialEntrepreneurship #Socialinnovation #Humanitarian #EthicalBusiness #SocBiz #Philanthropy #Stewardship #CorporateSocialResponsibility #Sustainability #CauseMarketing #BuySocial #Movement #CollectiveGenius #CollaborativeEconomy

Happy weekend to our 1,200 adopted school children in the Philippines

Happy weekend to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #SocialChange #Disruptive #SocialImpact #SocImp #Nonprofit #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGooders #Millennials #SocialJustice #SocJus #CertifiedBcorporation #BenefitCorporation #Bcorp

The challenge for companies is to guard its brand name and strengthen its business values

The challenge for companies is to guard its brand name externally while internally influencing shareholders to strengthen its business values.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #PublicRelations #Advertising #Dubai #LincolnMartin #Recall #TopoftheMind #OOH #NativeAdvertising #SocialMediaStrategy #SMM #SEO #Endorsement #BrandAmbassador #CelebrityEndorsement #Sponsorship #Startups #Accelerator #Incubator #BrandReputation #Kotler

Good marketing values stimulate and nurture the creative sides of employees

Good #marketing values are those that stimulate and nurture the collaborative, cultural, and creative sides of employees.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#creativity #branding #advertising #Dubai #LincolnMartin #Artistic #CreativeThinking #PublicRelations #PR #MarketingCommunications #IntegratedMarketingCommunications #Marcom #Media #Promotion #BrandPositioning #BrandReputation #Optimization #SocialMedia #BrandActivation #DirectMarketing

#2030NOW - Education can end the cycle of Poverty

We firmly believe that education can end the cycle of poverty. That’s why we’ve adopted 1,700 school children in India, Philippines and Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#SocialGood #2030NOW #GlobalGoals #Dubai #LincolnMartin #SocialEnterprise #SocialEntrepreneur #Socialinnovation #Philanthropy #Humanity #Charity #ImpactInvesting #Disrupt #ChangeMakers #SocialChange #SocialValue #Inspire #SocialCause #SharedValues #SocialImpact #Nonprofit #DoGood

The best way to end poverty is through education

The best way to end poverty is through education.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #SocialBusiness #Disruptive #SocialFinancing #ImpactInvestment #SocialInvestment #SocialEntrepreneurship #SocialEnterprise #Socialinnovation #Philanthropy #Givesback #GrantMaking #Nonprofit #DoGooders #SocialChange #SocialGood

Early childhood education is now at the forefront of our social good movement

Early childhood #education is now at the forefront of our social good movement. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #LincolnMartin #EndPoverty #GlobalCitizenship #GlobalCitizen #CorporateCitizenship #Triplebottomline #SocialResponsibility #Csr #Sustainable #SocialCause #SharedValues #SocImp #CollectiveGenius #CollectiveImpact #CollaborativeEconomy #SharingEconomy

Education generates productivity gains that fuel economic growth in any country

#Education generates productivity gains that fuel economic growth in any country.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #BenefitCorporation #BCorps #Bthechange #SocialEconomy #ConsciousCapitalism #SocialValue #Values #SocialMovement #SocialJustice #Bopbiz #BaseofthePyramid #DoGood #GrantMaking #Nonprofit #GlobalDevelopment

Always offer a good package at a fair price.

Once we seek to cheat people by giving them a poor quality product but representing it as a good quality product, our customers will abandon us. Always offer a good package at a fair price. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Dubai #LincolnMartin #Advertising #Ethical #SustainableFashion #SlowFashion #SocialCapital #Disruptive #Optimization #SocialGood #GlobalCitizenship #CorporateCitizenship #Triplebottomline #CorporateSocialResponsibility #Sustainable #DoGooders #Livelihood #Cooperative

Marketers should try to understand the anxieties and desires of the consumers

Marketers should try to understand the anxieties and desires of the consumers and do what Stephen Covey calls “unlock the soul’s code” in order to stay relevant. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Dubai #LincolnMartin #Advertising #FairTrade #SocialEntrepreneurs #ImpactInvestment #SocialBusiness #MicroFinance #CrowdFunding #BrandingStrategy #Price #Impact #Millennials #DoGooders #SharedValues #SocialChange #SocialImpact #SocialCause

Brand Identity, Brand Image, Brand Integrity (3i Model)

Brand Identity, Brand Image, Brand Integrity (3i Model). 

Marketers should target consumers’ minds and spirits simultaneously to touch their hearts. 


MARKETING MEETS MANKIND
www.lincolnmartin.com/loving

#Advertising #Branding #LincolnMartin #SocialMedia #Dubai #Kotler #Marketing #SocialEconomy #ConsciousCapitalism #SocialValue #ChangeMakers #Values #CollectiveImpact #CollaborativeEconomy #SharingEconomy #DoGood #Millennials #CauseMarketing #Sustainability #BrandAwareness #BrandingStrategy #BrandPositioning

The future of brands is the future of business

Branding, even in the B2B world, is crucial. 

The future of brands is the future of business – probably the only major sustainable competitive advantage.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #LincolnMartin #Marketing #Dubai #Advertising #B2BMarketing #TouchPoints #Identity #Image #Media #DirectMarketing #BrandActivation #Segmentation #Positioning #BrandAwareness #BrandingStrategy #StrategicMarketing #B2B #MarketingStrategy #ContentStrategy #ContentMarketing

12% of world poverty can be eradicated if all poor students has basic reading skills

If all students in low income countries left school with basic reading skills, we could eradicate 12% of world poverty.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #SocEnt #SocialEnterprise #Socialinnovation #SocInn #GlobalDevelopment #HBS #Sustainability #SocialChange #SocialGood #SocialImpact #Nonprofit #DoGood #CauseMarketing #SocialValue #ConsciousCapitalism

Education provides attitude changes and improved self-esteem that will help fight poverty

#Education provides attitude changes and improved self-esteem that will help fight poverty.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #CrowdSourcing #CrowdEconomy #SocialBiz #Disruption #CircularEconomy #EthicalBusiness #NotForProfit #GrantMaking #Millennials #DoGooders #Bopbiz #BaseofthePyramid #SocialJustice #Bcorp #Movement

Education provides valuable knowledge and skills that are necessary to give people a lasting foundation

#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives.

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #Changemakers #Humanity #Charity #Givesback #SocialCapital #SocialFinance #SocialInvesting #Online #Digital #onlinemarketing #digitalmarketing #SocialResponsibility #Csr #StrategicMarketing #SocialGood #SocialImpact

Customers are diverse

Customers are diverse; go first to those who can benefit most from you.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Branding #Communications #Marketing #LincolnMartin #Advertising #Kotler  #Dubai #BigData #onlinemarketing #Marcom #Image #Design #Graphic #GraphicDesign #Media #Promotion #Creativity #Artistic #CreativeThinking #PublicRelations #PR #IntegratedMarketingCommunications

How marketing works at the bottom of the pyramid

How #marketing works at the bottom of the pyramid and how marketers can fight poverty. 

MARKETING MEETS MANKIND
http://www.lincolnmartin.com/blogs/marketing-bottom-pyramid-show-money/#sthash.LfEMtt4I.KXz2oqzc.dpuf

#advertising #marketing #branding #communications #publicrelations #LincolnMartin #Dubai #BottomofthePyramid #BaseofthePyramid #BuySocial #SocialJustice #SocJus #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGood #DoGooders #Millennials #Humanity #Charity #Givesback

It is very important to embrace digital, internet of things and cloud to your brand strategy

Technological advances are part of the new reality. It is very important to embrace digital, internet of things and cloud to your brand strategy.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #Dubai #Advertising #B2BMarketing #Kotler #IOT #Technology #InternetofThings #Online #BigData #Digital #onlinemarketing #digitalmarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Optimization #CRM #DirectMarketing

We’re creating jobs for indigenous women

We’re creating jobs for indigenous women by investing our profits to rural co-operatives and livelihood projects. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #Marketing #PublicRelations #SocialEnterprise #Fairtrade #SocialEntrepreneurship #Upcycle #Recycle #SocialInvesting #CrowdSourcing #EthicalClothing #EthicalFashion #EcoFashion #SlowFashion #SustainableFashion #DoGood #Sustainable #SocialChange #SocialImpact #BenefitCorporation

Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities

Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities, enabling private companies, non-profit and social enterprise organizations to continuously shape value while making competition irrelevant.

#LincolnMartin and #HarvardBusinessSchool Strategic Marketing
www.LincolnMartin.com

#strategicmarketing #branding #advertising #competitiveadvantage #marketforce #dubai #marketing #Price #BrandActivation #Accelerator #Incubator #Startups #Sponsorship #InboundMarketing #Optimization #SocialMediaStrategy #ContentStrategy #SocialMedia #Online #InternetofThings #BlueOcean #CompetitiveAdvantage #HBS

The principles of customer relationship management

The principles of customer relationship management (CRM) is to attract the right customers and build a strong emotional and rational relationship so they can repeatedly purchase from you. CRM is definitely not just about numbers and metrics on your monitor.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Kotler #Dubai #Commercials #Technology #InternetofThings #Digital #onlinemarketing #Internet #Website #ContentMarketing #SocialMedia #SEO #SMM #OutboundMarketing