12% of world poverty can be eradicated if all poor students has basic reading skills

If all students in low income countries left school with basic reading skills, we could eradicate 12% of world poverty.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #SocEnt #SocialEnterprise #Socialinnovation #SocInn #GlobalDevelopment #HBS #Sustainability #SocialChange #SocialGood #SocialImpact #Nonprofit #DoGood #CauseMarketing #SocialValue #ConsciousCapitalism

Education provides attitude changes and improved self-esteem that will help fight poverty

#Education provides attitude changes and improved self-esteem that will help fight poverty.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #CrowdSourcing #CrowdEconomy #SocialBiz #Disruption #CircularEconomy #EthicalBusiness #NotForProfit #GrantMaking #Millennials #DoGooders #Bopbiz #BaseofthePyramid #SocialJustice #Bcorp #Movement

Education provides valuable knowledge and skills that are necessary to give people a lasting foundation

#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives.

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #Changemakers #Humanity #Charity #Givesback #SocialCapital #SocialFinance #SocialInvesting #Online #Digital #onlinemarketing #digitalmarketing #SocialResponsibility #Csr #StrategicMarketing #SocialGood #SocialImpact

Customers are diverse

Customers are diverse; go first to those who can benefit most from you.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Branding #Communications #Marketing #LincolnMartin #Advertising #Kotler  #Dubai #BigData #onlinemarketing #Marcom #Image #Design #Graphic #GraphicDesign #Media #Promotion #Creativity #Artistic #CreativeThinking #PublicRelations #PR #IntegratedMarketingCommunications

How marketing works at the bottom of the pyramid

How #marketing works at the bottom of the pyramid and how marketers can fight poverty. 

MARKETING MEETS MANKIND
http://www.lincolnmartin.com/blogs/marketing-bottom-pyramid-show-money/#sthash.LfEMtt4I.KXz2oqzc.dpuf

#advertising #marketing #branding #communications #publicrelations #LincolnMartin #Dubai #BottomofthePyramid #BaseofthePyramid #BuySocial #SocialJustice #SocJus #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGood #DoGooders #Millennials #Humanity #Charity #Givesback

It is very important to embrace digital, internet of things and cloud to your brand strategy

Technological advances are part of the new reality. It is very important to embrace digital, internet of things and cloud to your brand strategy.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #Dubai #Advertising #B2BMarketing #Kotler #IOT #Technology #InternetofThings #Online #BigData #Digital #onlinemarketing #digitalmarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Optimization #CRM #DirectMarketing

We’re creating jobs for indigenous women

We’re creating jobs for indigenous women by investing our profits to rural co-operatives and livelihood projects. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #Marketing #PublicRelations #SocialEnterprise #Fairtrade #SocialEntrepreneurship #Upcycle #Recycle #SocialInvesting #CrowdSourcing #EthicalClothing #EthicalFashion #EcoFashion #SlowFashion #SustainableFashion #DoGood #Sustainable #SocialChange #SocialImpact #BenefitCorporation

Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities

Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities, enabling private companies, non-profit and social enterprise organizations to continuously shape value while making competition irrelevant.

#LincolnMartin and #HarvardBusinessSchool Strategic Marketing
www.LincolnMartin.com

#strategicmarketing #branding #advertising #competitiveadvantage #marketforce #dubai #marketing #Price #BrandActivation #Accelerator #Incubator #Startups #Sponsorship #InboundMarketing #Optimization #SocialMediaStrategy #ContentStrategy #SocialMedia #Online #InternetofThings #BlueOcean #CompetitiveAdvantage #HBS

The principles of customer relationship management

The principles of customer relationship management (CRM) is to attract the right customers and build a strong emotional and rational relationship so they can repeatedly purchase from you. CRM is definitely not just about numbers and metrics on your monitor.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Kotler #Dubai #Commercials #Technology #InternetofThings #Digital #onlinemarketing #Internet #Website #ContentMarketing #SocialMedia #SEO #SMM #OutboundMarketing

Access to education can promote a country from one economic bracket to the next

Access to #education can promote a country from one economic bracket to the next.  

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #CorporateSocialResponsibility #Csr #SocialBusiness #SocialValue #Bcorp #GrowthHacker #EthicalBranding #EthicalAdvertising #SustainableMarketing #CrowdEconomy #CrowdSourcing #SustainableBiz #SocialFinancing #SocialEntrepreneur #Socialinnovation

Education provides attitude changes and improved self-esteem that will help fight poverty

#Education provides attitude changes and improved self-esteem that will help fight poverty. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #ThirdSector #Impact #CharitableGiving #PlannedGiving #Givesback #Altruism #Disruptive #EndPoverty #Stewardship #GlobalCitizen #AltruisticCause #Generosity #CollectiveGenius #GrowthHacking #Inspirational

Education provides both children and adults valuable skills necessary to give people a lasting foundation

#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #SocialGood #SocialImpact #Sustainability #Millennials #CauseMarketing #SocialEntrepreneurship #SocEnt #SocialEnterprise #GlobalDevelopment #CircularEconomy #SocialInvesting #ImpactInvesting #SharedValues #ChangeMakers #SocialEconomy

When a company’s strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness

When a company’s strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness.

MARKETING MEETS MANKIND
www.lincolnmartin.com

#Advertising #Branding #Communications #Marketing #LincolnMartin #Dubai #Positioning #BrandReputation #BrandAwareness #BrandingStrategy #UniqueSellingProposition #USP #ContentMarketing #digitalmarketing #PublicRelations #TouchPoints #SocialGood #SocialMedia #Optimization #InternetofThings #Technology

Corporate values expressed through their products should have a positive impact

Companies should understand that their corporate values, expressed through their products and services, should have a positive impact on people’s lives.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #Kotler #LincolnMartin #SocialEntrepreneur #Socialinnovation #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #ConsciousCapitalism #ChangeMakers #CollectiveImpact #GlobalDevelopment #Impact #FairTrade #SlowFashion

Strategic marketing explicitly addresses the need to tailor strategy to the environment

Strategic #marketing explicitly addresses the need to tailor strategy to the environment in which it will be implemented. Aspects of that environment include internal factors (such as market position, measured by market share) and external ones (such as macro economic conditions, and the nature of markets).

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Dubai #PublicRelations #Advertising #LincolnMartin #BenefitCorporations #BrandPositioning #MediaPlanning #Commercials #SocialEntrepreneurship #Disruption #Sustainable #DoGooders #Millennials #ChangeMakers #Inspire #BrandReputation #BrandAwareness #InboundMarketing #onlinemarketing

SocialGood #Marketing will always be a classy strategy

#SocialGood #Marketing will always be a classy strategy. Helping the poor will never fade, it’s timeless, and forever strong. A powerful retention that binds brands and consumers.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #LincolnMartin #PublicRelations #CircularEconomy #ImpactInvestment #SocialBusiness #Disrupt #ImpactInvesting #SocialEnterprise #Socialinnovation #Sustainability #SocialCause #SharedValues #SocialChange #SocialImpact #CauseMarketing #SocialEconomy #ConsciousCapitalism

Racism has no room in the modern ethical companies

There’s no room for racism in the modern ethical companies. 

A leader or employee who are making fun of religion, gender, color or nationality has no place in any organization. 

Companies should see their leaders and employees as values ambassadors.

As a result, employees are empowered to educate consumers about their product/services when they interact in every brand touchpoints. 

Employees deliver the integrity of the brand story. 

So how do you deal with racists employees in the office? Let us know by posting your comments.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#marketing #advertising #branding #communications #corporatecitizenship #socialresponsibility #stewardship #ethical #values #sharedvalues #LincolnMartin #socialmovement #csr #Cause #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #DoGood #SocialJustice #BCorps #Inspirational

Know your customers personally

Get to know your customers personally, one by one, so you have a complete picture of their needs and wants and preferences and behavior. Then grow their business.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #LincolnMartin #SlowFashion #FairTrade #SustainableFashion #GreenFashion #Upcycling #EthicalClothing #EthicalFashion #EthicalBiz #EthicalBusiness #EcoBusiness #EcoFashion #EcoClothing #SustainableBiz #SocialBusiness #CauseMarketing

Education helps individuals escape poverty by developing the skills they need to improve their livelihoods

#Education helps individuals escape poverty by developing the skills they need to improve their livelihoods. 

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialEntrepreneur #Sustainability #Cause #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Csr #DoGooders #CauseMarketing #GlobalCitizen #CorporateCitizenship #ImpactInvesting #Charity #Philanthropy

Education opens the door of quality life, #social progress and economic growth

#Education opens the door of quality life, #social progress and economic growth.  

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialEntrepreneur
#Altruism #CharitableGiving #GlobalDevelopment #SocialFinancing #SocialInvesting #MicroFinance #BelowTheLine #MediaPlanning #Commercials #SMM #Sponsor #BrandAmbassador #Startups #Incubator #Ethical

Early childhood #education is now at the forefront of our social good movement

Early childhood #education is now at the forefront of our social good movement. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialEntrepreneur #MarketingCommunications #MediaBuying #DirectMarketing #BrandActivation #BrandPositioning #InboundMarketing #Digital #Online #SocialBusiness #CorporateSocialResponsibility #FairTrade #Sustainability #Nonprofit #SocialMovement #CauseMarketing

Happy weekend to our adopted school children in Africa

Happy weekend to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #Givesback #ImpactInvestment #SocialEnterprise #SocialInvestment #SocialFinancing #SocialCause #SocialImpact #SocialMovement #ConsciousCapitalism #SocialValue #ChangeMakers #SocialEconomy #CollectiveImpact #GlobalCitizenship #SocialResponsibility

Happy weekend to our 400 adopted school children in India

Happy weekend to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #GrowthHacking #Inspire #Cooperative #Startup #Incubator #onlinemarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Giving #NotForProfit #BuySocial #SocJus #Stewardship

Happy weekend to our 1,200 adopted school children in the Philippines

Happy weekend to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #SocialEntrepreneurship #Altruism #PlannedGiving #Impact #Disruptive #SocialBiz #GlobalCitizen #SocialResponsibility #SharingEconomy #ChangeMakers #SocialValue #SocialEconomy #CollectiveImpact #CauseMarketing #BenefitCorporation

Using our marketing skills to help poor villagers and indigenous tribes create stunning corporate gift items

We are using our marketing talents to help poor villagers and indigenous tribes by producing stunning gift items for our corporate clients. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Dubai #Advertising #Marketing #LincolnMartin #ImpactInvesting #SocialCapital #SocialFinance #SocialInvestment #SocialEnterprise #Socialinnovation #Philanthropy #Humanitarian #FairTrade #SlowFashion #EcoFashion #EthicalBusiness #Sustainability #Nonprofit #SocialMovement

When children are not given the opportunity to receive a proper education, their chances of a better life are extremely dismal

When children are not given the opportunity to receive a proper education, their chances of a better life are extremely dismal.

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#Branding #Communications #Dubai #Advertising #Marketing #LincolnMartin #SocialEntrepreneurship #CharitableGiving #GlobalDev #ThirdSector #Volunteerism #Altruism #EndPoverty #CrowdSourcing #CorporateCitizenship #Csr #CorporateSocialResponsibility #Cause #Sustainability #SocImp #Nonprofit

Marketing communication campaigns will inspire social change

In the near future #marketing communication campaigns will inspire #SocialChange.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #LincolnMartin #Marketing #PublicRelations #CauseMarketing #SocialGood #Nonprofit #AltruisticCause #CauseMarketing #BottomofthePyramid #BuySocial #SocialJustice #BenefitCorporation #SocialEconomy #SocialValue #ChangeMakers #CollectiveImpact #SharingEconomy #Inspirational #CrowdSourcing

A marketing agency helping poor women out of poverty

Our marketing agency helps hard working poor women in Asia and Africa to free themselves from economic poverty through various livelihood & cooperative projects.

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#Advertising #Marketing #Communications #Branding #Dubai #LincolnMartin #ImpactInvesting #SocialCapital #SocialFinance #SocialInvestment #GreenFashion #Upcycling #Recycling #EthicalFashion #EcoFashion #FairTrade #Philanthropy #GlobalDevelopment #Csr #Susty #SocialBusiness

The marketing industry will soon embrace sustainable pricing and ethical business practice

We believe the marketing industry will soon embrace fair-trade products, sustainable pricing and ethical business practice.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Advertising #Marketing #Communications #Branding #Dubai #LincolnMartin #SocialCause #SharedValues #SocialChange #SocialImpact #Nonprofit #NotForProfit #AltruisticCause #Generosity #DoGood #GrantMaking #Coops #Cooperative #SocialMovement #SocialEconomy #ConsciousCapitalism

The principle of market segmentation

The principle of segmentation: You do not need to address everyone, but do make your case to those who are most ready to buy and benefit from the purchase and relationship.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Kotler #Branding #Communications #Marketing #Advertising #Dubai #LincolnMartin #TouchPoints #Identity #Positioning #BrandPositioning #BrandReputation #Recall #TopoftheMind #BrandAwareness #BrandActivation #MarketingCommunications #Marcom #InboundMarketing #OutboundMarketing #onlinemarketing #Digital

We will never eradicate poverty without basic education

We will never eradicate poverty without basic #education. 

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #LincolnMartin #CollaborativeEconomy #SharingEconomy #GrowthHacker #SocialEnterprise #ImpactInvesting #Philanthropy #Humanity #CauseRelatedMarketing #SocialChange #SocialImpact #SocialGood #SocialCause #Sustainable #SocialFinance #Accelerator

Ending extreme poverty in all its forms is no longer a dream

Ending extreme poverty in all its forms is no longer a dream. We're making it a reality using our #marketing skills. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #LincolnMartin #Incubator #ContentMarketing #SocialMedia #SocialEntrepreneur #GlobalDev #Giving #Care #SustainableBiz #CharitableGiving #SocialBiz #CorporateCitizenship #Disrupt #Impact #Coops #SocJus

#Education is indispensable to #economic development and poverty eradication

#Education is indispensable to #economic development and poverty eradication. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #LincolnMartin #Philanthropy #Humanity #Charity #ImpactInvesting #SocialResponsibility #SocialCause #SocialGood #SocialEnterprise #EthicalBiz #SocialFinance #SocialInvesting #Sustainable #SocialMovement #SocialValue

Building a better version of capitalism in the marketing industry is the only way

Building a better version of capitalism in the #marketing industry is the only way. A conscious marketing capitalism is a viable and sustainable solution.

MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving

#ConsciousCapitalism #branding #dubai #advertising #lincolnmartin #socialgood #DoGooders #Inspirational #GrowthHacking #CollaborativeEconomy #BenefitCorporations #ImpactMarketing #Disrupt #ImpactInvestment #SocialFinancing #SocialInvesting #SustainableFashion #EthicalFashion #ThirdSector #Humanitarian #Givesback #SocialEnterprise 

Marketers are multi-dimensional human beings

Marketers are multi-dimensional human beings. We’re not only about profit, but  we care about the community and environment.

Wanna join our #SocialGood marketing movement? 

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #Marketing #PublicRelations #LincolnMartin #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Nonprofit #SocialMovement #ConsciousCapitalism #SocialValue #ChangeMakers

The marketing industry can spark, initiate, and drive social change in developing countries

We believe: If we unite the marketing industry for a #SocialGood cause, it can spark, initiate, and drive social change in developing countries.

MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving

#CSR #advertising #marketing #branding #Dubai #communications #LincolnMartin #Charity #SocialCause #DoGood #Disruptive #SocialFinancing #SocialEntrepreneur #ConsciousCapitalism #SocialValue #BottomofthePyramid #Humanitarian

True marketing is fair marketing, where price and product must match

True marketing is fair marketing, where price and product must match.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Ethical #Marketing #SocialMedia #Dubai #Advertising #Millennials #Kotler #LincolnMartin #Price #SocialEnterprise #EthicalBusiness #FairTrade #SlowFashion #SustainableFashion #SocialImpact #SharedValues #Values #ChangeMakers #BuySocial #DoGooders #Sustainability #onlinemarketing

Marketing the ethical corporate vision

The company needs to communicate to its shareholders that adoption of sustainable practices will improve cost productivity, lead to higher revenue growth, and improve corporate brand value.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Branding #Advertising #CSR #Ethical #Sustainable #BrandValue #StrategicMarketing #SocialEntrepreneurs #Dubai #LincolnMartin #BrandAmbassador #Sponsorship #Accelerator #Incubator #GlobalDev #Volunteerism #Altruism #SustainableBiz #Socap #SocFin #SocInv #EndPoverty #AltruisticCause #CollaborativeEconomy #GrowthHacking

Avoid the shotgun marketing... we're not robots!

Focus on those to whom you can bring the most benefit. You can not be a great product or brand to everybody. We are not robots with a single stimuli-response, we are human beings.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #LincolnMartin #Dubai #Kotler #Marcom #Identity #Brand #GraphicDesign #Positioning #BrandPositioning #BrandReputation #BrandAwareness #ContentStrategy #SocialMedia #SocialEnterprise #ImpactInvesting #Disrupt #DoGooders #SocialMovement

Education enables social mobility, inclusion & better social-economic condition

#Education enables social mobility, inclusion & better social-economic condition. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #ProfitwithPurpose #BenefitCorporations #SharingEconomy #Disruption #Sustainability #Startup #Cause #SocialImpact #SocialGood #SocialChange #BaseofthePyramid