An Advertising Agency Building Social Change Movement

A marketing agency’s commitment to create social change, benefiting women and underprivileged children in India, Philippines and Africa. 

Wanna join our #SocialGood marketing movement? 


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Branding #Advertising #Media #Promotion #Marketing #PublicRelations #ATL #BTL #SocialMedia #ContentStrategy #Inspire #SharingEconomy #ChangeMakers #Values #Coops #Cooperative #Livelihood #Movement #SocialMovement #CauseMarketing #EndPoverty #SocialCapital

Marketing Agency Empowers Children To Fight Poverty in Philippines

By providing access to #education, our marketing agency empowers these children to fight the causes and effects of poverty. Happy Monday to our 1,200 adopted school children in the #Philippines.


MARKETING MEETS MANKIND  
www.LincolnMartin.com



#ImpactInvestment #SocialCapital #CorporateCitizenship #Humanity #SocialImpact #CauseMarketing #CollaborativeEconomy #Brand #Communications #Marcom #Advertising #Press #Creativity #SocialJustice #ConsciousCapitalism #EndPoverty #SocialResponsibility #Sustainable #SocialMovement #SocialEconomy #Values #SustainableMarketing #DoGooders #AboveTheLine #BelowTheLine #ThroughTheLine #Philanthropy #SocialGood #SocialChange #SharedValues #Dubai #UAE

Education Can Break The Multi-Generational Poverty Cycle

#Education is the brightest hope for breaking the cycle of multi-generational poverty. Happy Monday to our adopted school children in #Africa.


MARKETING MEETS MANKIND 
www.LincolnMartin.com



#ConsciousCapitalism #SocialEconomy #Media #Advertising #Graphic #Branding #Identity #CollectiveImpact #SharingEconomy #CauseMarketing #SustainableMarketing #SocialChange #SocialCause #CSR #SocialBusiness #ThirdSector #PlannedGiving #EthicalBusiness #SocialEntrepreneur #Charitable #Giving #SocialFinancing #ProfitwithPurpose #CauseRelatedMarketing #Susty #Cause 

Education is the Long-Term Solution for Fighting Poverty

We believe that #Education is the long-term solution for fighting poverty. 

Happy Monday to our 400 adopted school children in #India.

MARKETING MEETS MANKIND

www.LincolnMartin.com 

#Philanthropy #Promotion #SocialEnterprise #ImpactInvesting #SocialGood #Communications #Humanity #CollectiveImpact #Media #Impact #CollectiveImpact #Advertising #Charity #Branding #SharedValues #Marketing #SocialChange #Changemakers #SharingEconomy #GlobalDevelopment #EndPoverty #DoGooders #CollaborativeEconomy #GrowthHacking #Aspiration #Impact #SocialCapital #Disruptive #Triplebottomline

Finance vs. Marketing

Finance versus Marketing: A Classic Game of Thrones Office Battle 

In an office setting, the conflict arises when one of the departments blames the other for any eventual shortcoming. 

For instance, Marketing blames Finance for its failure to disburse funds needed to carry out its functions, while #Finance throws the fault at #Marketing for not being able to meet demand targets so expected revenues are not achieved. 

Finance always say that the value of Marketing’s activities are hard to measure, while Marketing says that the reason why it cannot fully execute its plans is that Finance always chews the iron pellets when it comes to allocating Marketing’s budget. This almost always results in animosity between the two departments, which will ultimately affect the bottom line of the company that they belong to.


Read the full article at http://www.lincolnmartin.com/blogs/finance-versus-marketing/


#TouchPoints #Identity #Brand #Marcom #Communications #Image #Advertising #Media #Promotion #PublicRelations #PR #MediaBuying #MediaPlanning #TVC #DirectMarketing #Commercials #OutOfHome #BrandActivation #Online #Digital #Internet #Website #ContentStrategy #gameofthrones #ContentMarketing #SocialMedia #GoT #InboundMarketing #OutboundMarketing #SportsMarketing #Endorsement #BrandAmbassador #CelebrityEndorsement

Sales vs. Marketing

Sales vs. Marketing: The Ultimate Game of Thrones office battle.


The Sales and Marketing departments have understandably different objectives, motivations and tools. They lay claim to different areas of a company’s operations, and employ their respective expertise to fulfill the roles assigned to them. Though some processes are clearly delineated between them, there are others that are common battlegrounds for these two aggressive competitors. 


Read the full article at http://www.lincolnmartin.com/blogs/sales-vs-marketing-primal-game-thrones/



#TouchPoints #Identity #Brand #Marcom #Communications #Image #Advertising #Media #Promotion #PublicRelations #PR #MediaBuying #MediaPlanning #TVC #DirectMarketing #Commercials #OutOfHome #BrandActivation #Online #Digital #Internet #Website #ContentStrategy #gameofthrones #ContentMarketing #SocialMedia #GoT #InboundMarketing #OutboundMarketing #SportsMarketing #Endorsement #BrandAmbassador #CelebrityEndorsement

HR vs. Marketing

HR versus Marketing:  A Game of Thrones Branding Battle.

Employee #branding holds a tremendous potential to lead not only to retaining top talents, but also to enhanced financial performance, increased employee motivation and optimal company image. The initiative is almost always a joint effort between the #Marketing and #HR departments, because it largely entails conveying messages to internal and external shareholders alike. However, working together on employee branding does not always lead to harmonious #collaboration. Often, these two departments lock horns on a variety of issues, because they are typically staffed with people from different backgrounds, experiences and expertise, and are measured against dissimilar business drivers. 


Read the full article at http://www.lincolnmartin.com/blogs/hr-vs-marketing/



#TouchPoints #Identity #Brand #Marcom #Communications #Image #Advertising #Media #Promotion #PublicRelations #PR #MediaBuying #MediaPlanning #TVC #DirectMarketing #Commercials #OutOfHome #BrandActivation #Online #Digital #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #OutboundMarketing #SportsMarketing #Endorsement #BrandAmbassador #CelebrityEndorsement