Friday, January 8, 2016

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Monday, November 2, 2015

Consumer manipulates marketers and the marketplace



In the future, consumer manipulates marketers and the marketplace through pressure protest and politics.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #FairTrade #Dubai #LincolnMartin #FaithPopcorn 

Thursday, October 29, 2015

Advertising with substance is a must



Be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Guess the quote.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #OOH #NativeAdvertising #onlinemarketing #digitalmarketing #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #Promotion #PublicRelations #AboveTheLine #BelowTheLine #DirectMarketing #TVC #OutOfHome #Commercials

Monday, October 26, 2015

Branding is not about stirring people into irrational buying decisions



Branding is not about stirring people into irrational buying decisions – it is rather an effective and compelling means to communicate the benefits and value a product or service can provide.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #Positioning #NativeAdvertising #OOH #ContentStrategy #SocialMedia #InboundMarketing #OutboundMarketing #BrandAmbassador #TVC #MediaPlanning #MediaBuying #MarketingCommunications #Communications #Digital #ProductPlacement


Saturday, October 24, 2015

In B2B branding, brands does not only reach your customers but all stakeholders



In B2B branding, brands does not only reach your customers but all stakeholders – investors, employees, partners, suppliers, competitors, regulators, or members of your local community. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #OutboundMarketing #B2Bmarketing #Marcom #Communications #PublicRelations #PR #StrategicMarketing #onlinemarketing #digitalmarketing #Media #Press

Wednesday, October 21, 2015

Customers for everything from specialty steel to software now face an overwhelming number of potential suppliers



Customers for everything from specialty steel to software now face an overwhelming number of potential suppliers. Too many to know them all, let alone to check them out thoroughly.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #Communications #TouchPoints #Promotion #CreativeThinking #PublicRelations #PR #DirectMarketing #OutOfHome #BrandActivation #BrandPositioning #BrandReputation #BrandAwareness #BrandingStrategy #NativeAdvertising #OOH

Monday, October 19, 2015

A brand is much more than a brand name



A brand is much more than a product, a brand name, a logo, a symbol, a slogan, an ad, a jingle, a spokesperson; these are just tangible components of a brand – not the brand itself!

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai