Monday, November 2, 2015

Consumer manipulates marketers and the marketplace



In the future, consumer manipulates marketers and the marketplace through pressure protest and politics.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #FairTrade #Dubai #LincolnMartin #FaithPopcorn 

Thursday, October 29, 2015

Advertising with substance is a must



Be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Guess the quote.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #OOH #NativeAdvertising #onlinemarketing #digitalmarketing #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #Promotion #PublicRelations #AboveTheLine #BelowTheLine #DirectMarketing #TVC #OutOfHome #Commercials

Monday, October 26, 2015

Branding is not about stirring people into irrational buying decisions



Branding is not about stirring people into irrational buying decisions – it is rather an effective and compelling means to communicate the benefits and value a product or service can provide.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #Positioning #NativeAdvertising #OOH #ContentStrategy #SocialMedia #InboundMarketing #OutboundMarketing #BrandAmbassador #TVC #MediaPlanning #MediaBuying #MarketingCommunications #Communications #Digital #ProductPlacement


Saturday, October 24, 2015

In B2B branding, brands does not only reach your customers but all stakeholders



In B2B branding, brands does not only reach your customers but all stakeholders – investors, employees, partners, suppliers, competitors, regulators, or members of your local community. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #OutboundMarketing #B2Bmarketing #Marcom #Communications #PublicRelations #PR #StrategicMarketing #onlinemarketing #digitalmarketing #Media #Press

Wednesday, October 21, 2015

Customers for everything from specialty steel to software now face an overwhelming number of potential suppliers



Customers for everything from specialty steel to software now face an overwhelming number of potential suppliers. Too many to know them all, let alone to check them out thoroughly.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #Communications #TouchPoints #Promotion #CreativeThinking #PublicRelations #PR #DirectMarketing #OutOfHome #BrandActivation #BrandPositioning #BrandReputation #BrandAwareness #BrandingStrategy #NativeAdvertising #OOH

Monday, October 19, 2015

A brand is much more than a brand name



A brand is much more than a product, a brand name, a logo, a symbol, a slogan, an ad, a jingle, a spokesperson; these are just tangible components of a brand – not the brand itself!

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai

Sunday, October 18, 2015

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'



Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Can you guess who said the quote?

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #TouchPoints #Identity #Image #Design #Graphic #GraphicDesign #Creativity #Artistic #CreativeThinking #BrandActivation #Positioning #Uniqueness #Innovation #Startups 

Saturday, October 17, 2015

Branding myth - “brand” is simply a name and a logo



One frequently mentioned branding myth is the assumption that “brand” is simply a name and a logo. 

Wrong! Branding is much more than just putting a brand name and a logo on a product or service.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #B2Bmarketing #B2B #InboundMarketing #OutboundMarketing #SocialMedia #ContentMarketing #ContentStrategy #onlinemarketing #digitalmarketing #NativeAdvertising #OOH #StrategicMarketing #BrandingStrategy

Friday, October 16, 2015

Three most important brand functions in B2B



The most important brand functions in B2B are increased information efficiency, risk reduction and value added/image benefit creation.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai

Thursday, October 15, 2015

Customer Relationship Management is about attracting the right customers



Customer Relationship Management is about attracting the right customers who will keep buying from you because of deep rational & emotional satisfaction.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#CRM #LincolnMartin #Marketing #Advertising #Dubai #SocialMediaStrategy #SMM #SEO #InboundMarketing #OutboundMarketing #ProductPlacement #CustomerRelationshipManagement #StrategicMarketing #OOH #Technology #Online #BigData #Digital #onlinemarketing


Wednesday, October 14, 2015

Study shows that implementing an overall brand strategy does not guarantee immediate returns



Study shows that there’s no guarantee that a business will realize immediate benefits after implementing an overall brand strategy. Since branding requires a certain amount of investment, it is more probable that it will see a decline in profits in the short run.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #B2Bmarketing #B2B #CauseMarketing #Disrupt #Startups #Accelerator #Incubator #BrandActivation #StrategicMarketing #NativeAdvertising #BrandPositioning #BrandReputation #Segmentation #SocialMedia #BrandingStrategy

Tuesday, October 13, 2015

Marketing in its culmination creates social change



Marketing in its culmination creates #SocialChange in all directions, forms & image. 

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#LincolnMartin #Dubai #Advertising #Branding #SocialGood #SocialImpact #Nonprofit #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGood #SocialJustice #SocJus #Stewardship #Citizenship #GlobalCitizenship #GlobalCitizen #CorporateCitizenship


Monday, October 12, 2015

Without trusted brands as touchstones, buyers would be overwhelmed by an overload of information



The Internet brings the full array of choices to every purchaser or decision maker anywhere with just one mouse click. Without trusted brands as touchstones, buyers would be overwhelmed by an overload of information no matter what they are looking for.

MARKETING MEETS MANKIND

#Branding #Marketing #Advertising  #LincolnMartin #Dubai #AboveTheLine #BelowTheLine #Media #TVC #OutOfHome #BrandActivation #DirectMarketing #BrandPositioning #BrandReputation #BrandAwareness #BrandingStrategy #StrategicMarketing #NativeAdvertising #onlinemarketing #digitalmarketing #B2B


Friday, October 9, 2015

Companies must rely on innovation as a major source of competitive advantage



Companies must rely on #innovation as a major source of competitive advantage. In such companies, it is imperative to have #creative employees.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Design #CreativeThinking #Dubai #LincolnMartin #Socialinnovation #SocInn #Socialinnovation #SocInn #CompetitiveAdvantage #BlueOcean #5Forces #BrandContamination #KPI #Metrics #Performance #Analytics #GrowthHacker #CertifiedBcorporation #BenefitCorporation #Disruptive #Startup

Thursday, October 8, 2015

hatever your business, you must have a spirit of wanting to serve your customer



Whatever your business, you must have a spirit of wanting to serve your customer.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Dubai #Advertising #LincolnMartin #Millennials #Startups #Accelerator #Incubator #SocialEnterprise #SocialEntrepreneur #Entrepreneurship #CustomerService #CustomerRelationshipManagement #SocialMedia #InboundMarketing #OutboundMarketing #GlobalCitizenship #Nonprofit #DoGooders #BenefitCorporation


The social change marketing movement is sweeping the globe



The #SocialChange marketing movement is sweeping the globe rapidly, making a significant #Socialimpact.

Wanna join the movement?

MARKETING MEETS MANKIND
www.LincolnMartin.com

#LincolnMartin #Marketing #SocialEnterprise #Changemakers #Dubai #Humanity #ThirdSector #Startups #Accelerator #Incubator #MicroFinance #MicroLending #CrowdFunding #CrowdSourcing #CrowdEconomy #NotForProfit #Millennials #GlobalCitizen #CollaborativeEconomy #SharingEconomy


Wednesday, October 7, 2015

The most important equation in the buying process is the “spirit”



Companies should target consumers as whole human beings who consist of minds, hearts, and spirits. The point is not to overlook the spirit. The most important equation in the buying process is the “spirit”. It ask the question, “why am I going to buy?”

MARKETING MEETS MANKIND  
www.LincolnMartin.com

#Advertising #CauseMarketing #Wholistic #Marketing #Dubai #LincolnMartin #Sustainability #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Millennials #DoGooders #BenefitCorporations #ChangeMakers #CollectiveImpact #SocialBusiness #ImpactInvesting #SocialCapital #Philanthropy




Tuesday, October 6, 2015

Building creative values in the marketing industry



Building #creative #values in the #marketing industry is about giving employees the chance to develop and share their innovative ideas.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Design #Advertising #Innovation #Dubai #LincolnMartin #Identity #Image #Design #Graphic #GraphicDesign #Creativity #Artistic #CreativeThinking #Signage #Segmentation #Targeting #Positioning #DirectMarketing #OutOfHome #NativeAdvertising


Sunday, October 4, 2015

Help your would-be customers find you



Help your would-be customers find you. Companies that can straddle the digital/IT accessibility gap, as well as social media dominance will grow their consumer base.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Advertising #Millennials #LincolnMartin #Dubai #InternetofThings #IoT #Online #BigData #Digital #onlinemarketing #digitalmarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Optimization #InboundMarketing #GrowthHacker #Technology

Saturday, October 3, 2015

Happy weekend to our adopted school children in Africa



Happy weekend to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #SocialChange #SocialCause #SharedValues #SocialGood #SocialImpact #SocImp #Nonprofit #Millennials #DoGooders #Socialinnovation #SocialEntrepreneurs #Humanity #Charity #ImpactInvesting #SocialInvesting #Philanthropy


Happy weekend to our 400 adopted school children in India



Happy weekend to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #SocialChange #SocialEnterprise #SocialEntrepreneurship #Socialinnovation #Humanitarian #EthicalBusiness #SocBiz #Philanthropy #Stewardship #CorporateSocialResponsibility #Sustainability #CauseMarketing #BuySocial #Movement #CollectiveGenius #CollaborativeEconomy


Happy weekend to our 1,200 adopted school children in the Philippines



Happy weekend to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #SocialChange #Disruptive #SocialImpact #SocImp #Nonprofit #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGooders #Millennials #SocialJustice #SocJus #CertifiedBcorporation #BenefitCorporation #Bcorp



Friday, October 2, 2015

The challenge for companies is to guard its brand name and strengthen its business values



The challenge for companies is to guard its brand name externally while internally influencing shareholders to strengthen its business values.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #PublicRelations #Advertising #Dubai #LincolnMartin #Recall #TopoftheMind #OOH #NativeAdvertising #SocialMediaStrategy #SMM #SEO #Endorsement #BrandAmbassador #CelebrityEndorsement #Sponsorship #Startups #Accelerator #Incubator #BrandReputation #Kotler

Thursday, October 1, 2015

Good marketing values stimulate and nurture the creative sides of employees



Good #marketing values are those that stimulate and nurture the collaborative, cultural, and creative sides of employees.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#creativity #branding #advertising #Dubai #LincolnMartin #Artistic #CreativeThinking #PublicRelations #PR #MarketingCommunications #IntegratedMarketingCommunications #Marcom #Media #Promotion #BrandPositioning #BrandReputation #Optimization #SocialMedia #BrandActivation #DirectMarketing



Tuesday, September 29, 2015

#2030NOW - Education can end the cycle of Poverty




We firmly believe that education can end the cycle of poverty. That’s why we’ve adopted 1,700 school children in India, Philippines and Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#SocialGood #2030NOW #GlobalGoals #Dubai #LincolnMartin #SocialEnterprise #SocialEntrepreneur #Socialinnovation #Philanthropy #Humanity #Charity #ImpactInvesting #Disrupt #ChangeMakers #SocialChange #SocialValue #Inspire #SocialCause #SharedValues #SocialImpact #Nonprofit #DoGood

Monday, September 7, 2015

The best way to end poverty is through education



The best way to end poverty is through education.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #SocialBusiness #Disruptive #SocialFinancing #ImpactInvestment #SocialInvestment #SocialEntrepreneurship #SocialEnterprise #Socialinnovation #Philanthropy #Givesback #GrantMaking #Nonprofit #DoGooders #SocialChange #SocialGood


Sunday, September 6, 2015

Early childhood education is now at the forefront of our social good movement



Early childhood #education is now at the forefront of our social good movement. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #LincolnMartin #EndPoverty #GlobalCitizenship #GlobalCitizen #CorporateCitizenship #Triplebottomline #SocialResponsibility #Csr #Sustainable #SocialCause #SharedValues #SocImp #CollectiveGenius #CollectiveImpact #CollaborativeEconomy #SharingEconomy


Education generates productivity gains that fuel economic growth in any country



#Education generates productivity gains that fuel economic growth in any country.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #BenefitCorporation #BCorps #Bthechange #SocialEconomy #ConsciousCapitalism #SocialValue #Values #SocialMovement #SocialJustice #Bopbiz #BaseofthePyramid #DoGood #GrantMaking #Nonprofit #GlobalDevelopment

Wednesday, September 2, 2015

Always offer a good package at a fair price.



Once we seek to cheat people by giving them a poor quality product but representing it as a good quality product, our customers will abandon us. Always offer a good package at a fair price. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Dubai #LincolnMartin #Advertising #Ethical #SustainableFashion #SlowFashion #SocialCapital #Disruptive #Optimization #SocialGood #GlobalCitizenship #CorporateCitizenship #Triplebottomline #CorporateSocialResponsibility #Sustainable #DoGooders #Livelihood #Cooperative

Marketers should try to understand the anxieties and desires of the consumers




Marketers should try to understand the anxieties and desires of the consumers and do what Stephen Covey calls “unlock the soul’s code” in order to stay relevant. 


MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marketing #Dubai #LincolnMartin #Advertising #FairTrade #SocialEntrepreneurs #ImpactInvestment #SocialBusiness #MicroFinance #CrowdFunding #BrandingStrategy #Price #Impact #Millennials #DoGooders #SharedValues #SocialChange #SocialImpact #SocialCause

Tuesday, September 1, 2015

Brand Identity, Brand Image, Brand Integrity (3i Model)



Brand Identity, Brand Image, Brand Integrity (3i Model). 

Marketers should target consumers’ minds and spirits simultaneously to touch their hearts. 


MARKETING MEETS MANKIND
www.lincolnmartin.com/loving

#Advertising #Branding #LincolnMartin #SocialMedia #Dubai #Kotler #Marketing #SocialEconomy #ConsciousCapitalism #SocialValue #ChangeMakers #Values #CollectiveImpact #CollaborativeEconomy #SharingEconomy #DoGood #Millennials #CauseMarketing #Sustainability #BrandAwareness #BrandingStrategy #BrandPositioning

The future of brands is the future of business



Branding, even in the B2B world, is crucial. 

The future of brands is the future of business – probably the only major sustainable competitive advantage.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #LincolnMartin #Marketing #Dubai #Advertising #B2BMarketing #TouchPoints #Identity #Image #Media #DirectMarketing #BrandActivation #Segmentation #Positioning #BrandAwareness #BrandingStrategy #StrategicMarketing #B2B #MarketingStrategy #ContentStrategy #ContentMarketing

Monday, August 31, 2015

12% of world poverty can be eradicated if all poor students has basic reading skills



If all students in low income countries left school with basic reading skills, we could eradicate 12% of world poverty.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #SocEnt #SocialEnterprise #Socialinnovation #SocInn #GlobalDevelopment #HBS #Sustainability #SocialChange #SocialGood #SocialImpact #Nonprofit #DoGood #CauseMarketing #SocialValue #ConsciousCapitalism

Education provides attitude changes and improved self-esteem that will help fight poverty



#Education provides attitude changes and improved self-esteem that will help fight poverty.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #CrowdSourcing #CrowdEconomy #SocialBiz #Disruption #CircularEconomy #EthicalBusiness #NotForProfit #GrantMaking #Millennials #DoGooders #Bopbiz #BaseofthePyramid #SocialJustice #Bcorp #Movement

Education provides valuable knowledge and skills that are necessary to give people a lasting foundation



#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives.

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #Changemakers #Humanity #Charity #Givesback #SocialCapital #SocialFinance #SocialInvesting #Online #Digital #onlinemarketing #digitalmarketing #SocialResponsibility #Csr #StrategicMarketing #SocialGood #SocialImpact

Thursday, August 27, 2015

Customers are diverse



Customers are diverse; go first to those who can benefit most from you.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Branding #Communications #Marketing #LincolnMartin #Advertising #Kotler  #Dubai #BigData #onlinemarketing #Marcom #Image #Design #Graphic #GraphicDesign #Media #Promotion #Creativity #Artistic #CreativeThinking #PublicRelations #PR #IntegratedMarketingCommunications

How marketing works at the bottom of the pyramid



How #marketing works at the bottom of the pyramid and how marketers can fight poverty. 

MARKETING MEETS MANKIND
http://www.lincolnmartin.com/blogs/marketing-bottom-pyramid-show-money/#sthash.LfEMtt4I.KXz2oqzc.dpuf

#advertising #marketing #branding #communications #publicrelations #LincolnMartin #Dubai #BottomofthePyramid #BaseofthePyramid #BuySocial #SocialJustice #SocJus #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGood #DoGooders #Millennials #Humanity #Charity #Givesback


Wednesday, August 26, 2015

It is very important to embrace digital, internet of things and cloud to your brand strategy



Technological advances are part of the new reality. It is very important to embrace digital, internet of things and cloud to your brand strategy.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #Dubai #Advertising #B2BMarketing #Kotler #IOT #Technology #InternetofThings #Online #BigData #Digital #onlinemarketing #digitalmarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Optimization #CRM #DirectMarketing



We’re creating jobs for indigenous women



We’re creating jobs for indigenous women by investing our profits to rural co-operatives and livelihood projects. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #Marketing #PublicRelations #SocialEnterprise #Fairtrade #SocialEntrepreneurship #Upcycle #Recycle #SocialInvesting #CrowdSourcing #EthicalClothing #EthicalFashion #EcoFashion #SlowFashion #SustainableFashion #DoGood #Sustainable #SocialChange #SocialImpact #BenefitCorporation

Tuesday, August 25, 2015

Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities



Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities, enabling private companies, non-profit and social enterprise organizations to continuously shape value while making competition irrelevant.

#LincolnMartin and #HarvardBusinessSchool Strategic Marketing
www.LincolnMartin.com

#strategicmarketing #branding #advertising #competitiveadvantage #marketforce #dubai #marketing #Price #BrandActivation #Accelerator #Incubator #Startups #Sponsorship #InboundMarketing #Optimization #SocialMediaStrategy #ContentStrategy #SocialMedia #Online #InternetofThings #BlueOcean #CompetitiveAdvantage #HBS



The principles of customer relationship management




The principles of customer relationship management (CRM) is to attract the right customers and build a strong emotional and rational relationship so they can repeatedly purchase from you. CRM is definitely not just about numbers and metrics on your monitor.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Kotler #Dubai #Commercials #Technology #InternetofThings #Digital #onlinemarketing #Internet #Website #ContentMarketing #SocialMedia #SEO #SMM #OutboundMarketing

Monday, August 24, 2015

Access to education can promote a country from one economic bracket to the next




Access to #education can promote a country from one economic bracket to the next.  

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #CorporateSocialResponsibility #Csr #SocialBusiness #SocialValue #Bcorp #GrowthHacker #EthicalBranding #EthicalAdvertising #SustainableMarketing #CrowdEconomy #CrowdSourcing #SustainableBiz #SocialFinancing #SocialEntrepreneur #Socialinnovation

Education provides attitude changes and improved self-esteem that will help fight poverty



#Education provides attitude changes and improved self-esteem that will help fight poverty. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #ThirdSector #Impact #CharitableGiving #PlannedGiving #Givesback #Altruism #Disruptive #EndPoverty #Stewardship #GlobalCitizen #AltruisticCause #Generosity #CollectiveGenius #GrowthHacking #Inspirational

Sunday, August 23, 2015

Education provides both children and adults valuable skills necessary to give people a lasting foundation



#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #SocialGood #SocialImpact #Sustainability #Millennials #CauseMarketing #SocialEntrepreneurship #SocEnt #SocialEnterprise #GlobalDevelopment #CircularEconomy #SocialInvesting #ImpactInvesting #SharedValues #ChangeMakers #SocialEconomy

Thursday, August 20, 2015

When a company’s strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness



When a company’s strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness.

MARKETING MEETS MANKIND
www.lincolnmartin.com

#Advertising #Branding #Communications #Marketing #LincolnMartin #Dubai #Positioning #BrandReputation #BrandAwareness #BrandingStrategy #UniqueSellingProposition #USP #ContentMarketing #digitalmarketing #PublicRelations #TouchPoints #SocialGood #SocialMedia #Optimization #InternetofThings #Technology