Monday, August 31, 2015

12% of world poverty can be eradicated if all poor students has basic reading skills



If all students in low income countries left school with basic reading skills, we could eradicate 12% of world poverty.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #SocEnt #SocialEnterprise #Socialinnovation #SocInn #GlobalDevelopment #HBS #Sustainability #SocialChange #SocialGood #SocialImpact #Nonprofit #DoGood #CauseMarketing #SocialValue #ConsciousCapitalism

Education provides attitude changes and improved self-esteem that will help fight poverty



#Education provides attitude changes and improved self-esteem that will help fight poverty.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Changemakers #CrowdSourcing #CrowdEconomy #SocialBiz #Disruption #CircularEconomy #EthicalBusiness #NotForProfit #GrantMaking #Millennials #DoGooders #Bopbiz #BaseofthePyramid #SocialJustice #Bcorp #Movement

Education provides valuable knowledge and skills that are necessary to give people a lasting foundation



#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives.

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #LincolnMartin #Changemakers #Humanity #Charity #Givesback #SocialCapital #SocialFinance #SocialInvesting #Online #Digital #onlinemarketing #digitalmarketing #SocialResponsibility #Csr #StrategicMarketing #SocialGood #SocialImpact

Thursday, August 27, 2015

Customers are diverse



Customers are diverse; go first to those who can benefit most from you.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Branding #Communications #Marketing #LincolnMartin #Advertising #Kotler  #Dubai #BigData #onlinemarketing #Marcom #Image #Design #Graphic #GraphicDesign #Media #Promotion #Creativity #Artistic #CreativeThinking #PublicRelations #PR #IntegratedMarketingCommunications

How marketing works at the bottom of the pyramid



How #marketing works at the bottom of the pyramid and how marketers can fight poverty. 

MARKETING MEETS MANKIND
http://www.lincolnmartin.com/blogs/marketing-bottom-pyramid-show-money/#sthash.LfEMtt4I.KXz2oqzc.dpuf

#advertising #marketing #branding #communications #publicrelations #LincolnMartin #Dubai #BottomofthePyramid #BaseofthePyramid #BuySocial #SocialJustice #SocJus #NotForProfit #AltruisticCause #Generosity #GrantMaking #DoGood #DoGooders #Millennials #Humanity #Charity #Givesback


Wednesday, August 26, 2015

It is very important to embrace digital, internet of things and cloud to your brand strategy



Technological advances are part of the new reality. It is very important to embrace digital, internet of things and cloud to your brand strategy.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #Dubai #Advertising #B2BMarketing #Kotler #IOT #Technology #InternetofThings #Online #BigData #Digital #onlinemarketing #digitalmarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Optimization #CRM #DirectMarketing



We’re creating jobs for indigenous women



We’re creating jobs for indigenous women by investing our profits to rural co-operatives and livelihood projects. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #Marketing #PublicRelations #SocialEnterprise #Fairtrade #SocialEntrepreneurship #Upcycle #Recycle #SocialInvesting #CrowdSourcing #EthicalClothing #EthicalFashion #EcoFashion #SlowFashion #SustainableFashion #DoGood #Sustainable #SocialChange #SocialImpact #BenefitCorporation

Tuesday, August 25, 2015

Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities



Our strategic marketing program create distinctive strategies that builds a steady stream of unique opportunities, enabling private companies, non-profit and social enterprise organizations to continuously shape value while making competition irrelevant.

#LincolnMartin and #HarvardBusinessSchool Strategic Marketing
www.LincolnMartin.com

#strategicmarketing #branding #advertising #competitiveadvantage #marketforce #dubai #marketing #Price #BrandActivation #Accelerator #Incubator #Startups #Sponsorship #InboundMarketing #Optimization #SocialMediaStrategy #ContentStrategy #SocialMedia #Online #InternetofThings #BlueOcean #CompetitiveAdvantage #HBS



The principles of customer relationship management




The principles of customer relationship management (CRM) is to attract the right customers and build a strong emotional and rational relationship so they can repeatedly purchase from you. CRM is definitely not just about numbers and metrics on your monitor.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Kotler #Dubai #Commercials #Technology #InternetofThings #Digital #onlinemarketing #Internet #Website #ContentMarketing #SocialMedia #SEO #SMM #OutboundMarketing

Monday, August 24, 2015

Access to education can promote a country from one economic bracket to the next




Access to #education can promote a country from one economic bracket to the next.  

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #CorporateSocialResponsibility #Csr #SocialBusiness #SocialValue #Bcorp #GrowthHacker #EthicalBranding #EthicalAdvertising #SustainableMarketing #CrowdEconomy #CrowdSourcing #SustainableBiz #SocialFinancing #SocialEntrepreneur #Socialinnovation

Education provides attitude changes and improved self-esteem that will help fight poverty



#Education provides attitude changes and improved self-esteem that will help fight poverty. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #ThirdSector #Impact #CharitableGiving #PlannedGiving #Givesback #Altruism #Disruptive #EndPoverty #Stewardship #GlobalCitizen #AltruisticCause #Generosity #CollectiveGenius #GrowthHacking #Inspirational

Sunday, August 23, 2015

Education provides both children and adults valuable skills necessary to give people a lasting foundation



#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialChange #LincolnMartin #SocialGood #SocialImpact #Sustainability #Millennials #CauseMarketing #SocialEntrepreneurship #SocEnt #SocialEnterprise #GlobalDevelopment #CircularEconomy #SocialInvesting #ImpactInvesting #SharedValues #ChangeMakers #SocialEconomy

Thursday, August 20, 2015

When a company’s strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness



When a company’s strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness.

MARKETING MEETS MANKIND
www.lincolnmartin.com

#Advertising #Branding #Communications #Marketing #LincolnMartin #Dubai #Positioning #BrandReputation #BrandAwareness #BrandingStrategy #UniqueSellingProposition #USP #ContentMarketing #digitalmarketing #PublicRelations #TouchPoints #SocialGood #SocialMedia #Optimization #InternetofThings #Technology



Corporate values expressed through their products should have a positive impact



Companies should understand that their corporate values, expressed through their products and services, should have a positive impact on people’s lives.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #Kotler #LincolnMartin #SocialEntrepreneur #Socialinnovation #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #ConsciousCapitalism #ChangeMakers #CollectiveImpact #GlobalDevelopment #Impact #FairTrade #SlowFashion

Wednesday, August 19, 2015

Strategic marketing explicitly addresses the need to tailor strategy to the environment



Strategic #marketing explicitly addresses the need to tailor strategy to the environment in which it will be implemented. Aspects of that environment include internal factors (such as market position, measured by market share) and external ones (such as macro economic conditions, and the nature of markets).

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Dubai #PublicRelations #Advertising #LincolnMartin #BenefitCorporations #BrandPositioning #MediaPlanning #Commercials #SocialEntrepreneurship #Disruption #Sustainable #DoGooders #Millennials #ChangeMakers #Inspire #BrandReputation #BrandAwareness #InboundMarketing #onlinemarketing

SocialGood #Marketing will always be a classy strategy




#SocialGood #Marketing will always be a classy strategy. Helping the poor will never fade, it’s timeless, and forever strong. A powerful retention that binds brands and consumers.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #LincolnMartin #PublicRelations #CircularEconomy #ImpactInvestment #SocialBusiness #Disrupt #ImpactInvesting #SocialEnterprise #Socialinnovation #Sustainability #SocialCause #SharedValues #SocialChange #SocialImpact #CauseMarketing #SocialEconomy #ConsciousCapitalism

Tuesday, August 18, 2015

Racism has no room in the modern ethical companies



There’s no room for racism in the modern ethical companies. 

A leader or employee who are making fun of religion, gender, color or nationality has no place in any organization. 

Companies should see their leaders and employees as values ambassadors.

As a result, employees are empowered to educate consumers about their product/services when they interact in every brand touchpoints. 

Employees deliver the integrity of the brand story. 

So how do you deal with racists employees in the office? Let us know by posting your comments.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#marketing #advertising #branding #communications #corporatecitizenship #socialresponsibility #stewardship #ethical #values #sharedvalues #LincolnMartin #socialmovement #csr #Cause #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #DoGood #SocialJustice #BCorps #Inspirational

Know your customers personally



Get to know your customers personally, one by one, so you have a complete picture of their needs and wants and preferences and behavior. Then grow their business.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #LincolnMartin #SlowFashion #FairTrade #SustainableFashion #GreenFashion #Upcycling #EthicalClothing #EthicalFashion #EthicalBiz #EthicalBusiness #EcoBusiness #EcoFashion #EcoClothing #SustainableBiz #SocialBusiness #CauseMarketing




Sunday, August 16, 2015

Education helps individuals escape poverty by developing the skills they need to improve their livelihoods



#Education helps individuals escape poverty by developing the skills they need to improve their livelihoods. 

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialEntrepreneur #Sustainability #Cause #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Csr #DoGooders #CauseMarketing #GlobalCitizen #CorporateCitizenship #ImpactInvesting #Charity #Philanthropy

Education opens the door of quality life, #social progress and economic growth



#Education opens the door of quality life, #social progress and economic growth.  

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialEntrepreneur
#Altruism #CharitableGiving #GlobalDevelopment #SocialFinancing #SocialInvesting #MicroFinance #BelowTheLine #MediaPlanning #Commercials #SMM #Sponsor #BrandAmbassador #Startups #Incubator #Ethical

Early childhood #education is now at the forefront of our social good movement



Early childhood #education is now at the forefront of our social good movement. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialEntrepreneur #MarketingCommunications #MediaBuying #DirectMarketing #BrandActivation #BrandPositioning #InboundMarketing #Digital #Online #SocialBusiness #CorporateSocialResponsibility #FairTrade #Sustainability #Nonprofit #SocialMovement #CauseMarketing

Saturday, August 15, 2015

Happy weekend to our adopted school children in Africa



Happy weekend to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #Givesback #ImpactInvestment #SocialEnterprise #SocialInvestment #SocialFinancing #SocialCause #SocialImpact #SocialMovement #ConsciousCapitalism #SocialValue #ChangeMakers #SocialEconomy #CollectiveImpact #GlobalCitizenship #SocialResponsibility

Happy weekend to our 400 adopted school children in India



Happy weekend to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #GrowthHacking #Inspire #Cooperative #Startup #Incubator #onlinemarketing #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #Giving #NotForProfit #BuySocial #SocJus #Stewardship

Happy weekend to our 1,200 adopted school children in the Philippines



Happy weekend to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #SocialEntrepreneurship #Altruism #PlannedGiving #Impact #Disruptive #SocialBiz #GlobalCitizen #SocialResponsibility #SharingEconomy #ChangeMakers #SocialValue #SocialEconomy #CollectiveImpact #CauseMarketing #BenefitCorporation

Thursday, August 13, 2015

Using our marketing skills to help poor villagers and indigenous tribes create stunning corporate gift items



We are using our marketing talents to help poor villagers and indigenous tribes by producing stunning gift items for our corporate clients. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Dubai #Advertising #Marketing #LincolnMartin #ImpactInvesting #SocialCapital #SocialFinance #SocialInvestment #SocialEnterprise #Socialinnovation #Philanthropy #Humanitarian #FairTrade #SlowFashion #EcoFashion #EthicalBusiness #Sustainability #Nonprofit #SocialMovement



When children are not given the opportunity to receive a proper education, their chances of a better life are extremely dismal



When children are not given the opportunity to receive a proper education, their chances of a better life are extremely dismal.

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#Branding #Communications #Dubai #Advertising #Marketing #LincolnMartin #SocialEntrepreneurship #CharitableGiving #GlobalDev #ThirdSector #Volunteerism #Altruism #EndPoverty #CrowdSourcing #CorporateCitizenship #Csr #CorporateSocialResponsibility #Cause #Sustainability #SocImp #Nonprofit


Wednesday, August 12, 2015

Marketing communication campaigns will inspire social change



In the near future #marketing communication campaigns will inspire #SocialChange.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #LincolnMartin #Marketing #PublicRelations #CauseMarketing #SocialGood #Nonprofit #AltruisticCause #CauseMarketing #BottomofthePyramid #BuySocial #SocialJustice #BenefitCorporation #SocialEconomy #SocialValue #ChangeMakers #CollectiveImpact #SharingEconomy #Inspirational #CrowdSourcing

Tuesday, August 11, 2015

A marketing agency helping poor women out of poverty



Our marketing agency helps hard working poor women in Asia and Africa to free themselves from economic poverty through various livelihood & cooperative projects.

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#Advertising #Marketing #Communications #Branding #Dubai #LincolnMartin #ImpactInvesting #SocialCapital #SocialFinance #SocialInvestment #GreenFashion #Upcycling #Recycling #EthicalFashion #EcoFashion #FairTrade #Philanthropy #GlobalDevelopment #Csr #Susty #SocialBusiness

The marketing industry will soon embrace sustainable pricing and ethical business practice



We believe the marketing industry will soon embrace fair-trade products, sustainable pricing and ethical business practice.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Advertising #Marketing #Communications #Branding #Dubai #LincolnMartin #SocialCause #SharedValues #SocialChange #SocialImpact #Nonprofit #NotForProfit #AltruisticCause #Generosity #DoGood #GrantMaking #Coops #Cooperative #SocialMovement #SocialEconomy #ConsciousCapitalism

The principle of market segmentation



The principle of segmentation: You do not need to address everyone, but do make your case to those who are most ready to buy and benefit from the purchase and relationship.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Kotler #Branding #Communications #Marketing #Advertising #Dubai #LincolnMartin #TouchPoints #Identity #Positioning #BrandPositioning #BrandReputation #Recall #TopoftheMind #BrandAwareness #BrandActivation #MarketingCommunications #Marcom #InboundMarketing #OutboundMarketing #onlinemarketing #Digital

Sunday, August 9, 2015

We will never eradicate poverty without basic education



We will never eradicate poverty without basic #education. 

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #LincolnMartin #CollaborativeEconomy #SharingEconomy #GrowthHacker #SocialEnterprise #ImpactInvesting #Philanthropy #Humanity #CauseRelatedMarketing #SocialChange #SocialImpact #SocialGood #SocialCause #Sustainable #SocialFinance #Accelerator


Ending extreme poverty in all its forms is no longer a dream



Ending extreme poverty in all its forms is no longer a dream. We're making it a reality using our #marketing skills. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #LincolnMartin #Incubator #ContentMarketing #SocialMedia #SocialEntrepreneur #GlobalDev #Giving #Care #SustainableBiz #CharitableGiving #SocialBiz #CorporateCitizenship #Disrupt #Impact #Coops #SocJus


#Education is indispensable to #economic development and poverty eradication



#Education is indispensable to #economic development and poverty eradication. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #LincolnMartin #Philanthropy #Humanity #Charity #ImpactInvesting #SocialResponsibility #SocialCause #SocialGood #SocialEnterprise #EthicalBiz #SocialFinance #SocialInvesting #Sustainable #SocialMovement #SocialValue

Thursday, August 6, 2015

Building a better version of capitalism in the marketing industry is the only way



Building a better version of capitalism in the #marketing industry is the only way. A conscious marketing capitalism is a viable and sustainable solution.

MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving

#ConsciousCapitalism #branding #dubai #advertising #lincolnmartin #socialgood #DoGooders #Inspirational #GrowthHacking #CollaborativeEconomy #BenefitCorporations #ImpactMarketing #Disrupt #ImpactInvestment #SocialFinancing #SocialInvesting #SustainableFashion #EthicalFashion #ThirdSector #Humanitarian #Givesback #SocialEnterprise 

Marketers are multi-dimensional human beings



Marketers are multi-dimensional human beings. We’re not only about profit, but  we care about the community and environment.

Wanna join our #SocialGood marketing movement? 

MARKETING MEETS MANKIND 
www.LincolnMartin.com

#Branding #Communications #Advertising #Dubai #Marketing #PublicRelations #LincolnMartin #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Nonprofit #SocialMovement #ConsciousCapitalism #SocialValue #ChangeMakers


Wednesday, August 5, 2015

The marketing industry can spark, initiate, and drive social change in developing countries



We believe: If we unite the marketing industry for a #SocialGood cause, it can spark, initiate, and drive social change in developing countries.

MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving

#CSR #advertising #marketing #branding #Dubai #communications #LincolnMartin #Charity #SocialCause #DoGood #Disruptive #SocialFinancing #SocialEntrepreneur #ConsciousCapitalism #SocialValue #BottomofthePyramid #Humanitarian


True marketing is fair marketing, where price and product must match



True marketing is fair marketing, where price and product must match.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Ethical #Marketing #SocialMedia #Dubai #Advertising #Millennials #Kotler #LincolnMartin #Price #SocialEnterprise #EthicalBusiness #FairTrade #SlowFashion #SustainableFashion #SocialImpact #SharedValues #Values #ChangeMakers #BuySocial #DoGooders #Sustainability #onlinemarketing

Tuesday, August 4, 2015

Marketing the ethical corporate vision



The company needs to communicate to its shareholders that adoption of sustainable practices will improve cost productivity, lead to higher revenue growth, and improve corporate brand value.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Branding #Advertising #CSR #Ethical #Sustainable #BrandValue #StrategicMarketing #SocialEntrepreneurs #Dubai #LincolnMartin #BrandAmbassador #Sponsorship #Accelerator #Incubator #GlobalDev #Volunteerism #Altruism #SustainableBiz #Socap #SocFin #SocInv #EndPoverty #AltruisticCause #CollaborativeEconomy #GrowthHacking



Avoid the shotgun marketing... we're not robots!



Focus on those to whom you can bring the most benefit. You can not be a great product or brand to everybody. We are not robots with a single stimuli-response, we are human beings.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #LincolnMartin #Dubai #Kotler #Marcom #Identity #Brand #GraphicDesign #Positioning #BrandPositioning #BrandReputation #BrandAwareness #ContentStrategy #SocialMedia #SocialEnterprise #ImpactInvesting #Disrupt #DoGooders #SocialMovement

Sunday, August 2, 2015

Education enables social mobility, inclusion & better social-economic condition




#Education enables social mobility, inclusion & better social-economic condition. 

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #Socialinnovation #ProfitwithPurpose #BenefitCorporations #SharingEconomy #Disruption #Sustainability #Startup #Cause #SocialImpact #SocialGood #SocialChange #BaseofthePyramid