Sunday, May 31, 2015

Education is the long-term solution for fighting poverty



We believe that #Education is the long-term solution for fighting poverty. Happy Monday to our 400 adopted school children in #India. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Philanthropy #Promotion #SocialEnterprise #ImpactInvesting #SocialGood #Communications #Humanity #CollectiveImpact #Media #Impact #CollectiveImpact #Advertising #Charity #Branding #SharedValues #Marketing #SocialChange #Changemakers #SharingEconomy #GlobalDevelopment #EndPoverty #DoGooders #AbuDhabi #GrowthHacking #UAE #Impact #SocialCapital #Disruptive #Dubai

The desire to help others exists in various degrees in every human being



The desire to help others exists in various degrees in every human being. 

Marketers, want to make an impact within your community? Let’s talk. 


MARKETING MEETS MANKIND
www.LincolnMartin.com


TAGS
#dubaimarketing #dubaiadvertising #dubaibranding #dubai #dubaicommunications #marketing #advertising #branding #communications #socialmedia #agency marketing agency in dubai, advertising agency in dubai, branding agency in dubai

Thursday, May 28, 2015

Future of marketing - Marketers will guide Governments



In the future, owners of #Advertising agencies and #Marketing firms will collaborate with Governments to create social enterprise development funds to support and encourage #SocialGood businesses. 

Wanna know the future of marketing industry? Visit our website. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Branding #Marcom #Communications #Advertising #Media #Promotion #Marketing #PublicRelations #ATL #BTL #SocialMedia #ContentStrategy #Inspire #SharingEconomy #ChangeMakers #Values #Coops #Cooperative #Livelihood #Movement #SocialMovement #CauseMarketing #EndPoverty #SocialGood #SocialCapital #Dubai

Wednesday, May 27, 2015

Marketing can end the cycle of global poverty



When children are not educated, 96% become a factor in contributing to the cycles of global poverty. That’s why we have partnered with our clients to provide access to education in the poorest areas in Asia and Africa. 

Marketers, wanna join our social change movement? 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Branding #Communications #PublicRelations #Advertising #Agency #Media #Promotion  #Marketing #Dubai #Emirates #UAE #AbuDhabi 

Tuesday, May 26, 2015

The Serial Social Good Marketers



In the future, owners of #advertising and #marketing agencies who have scaled their private business will choose to test their creativity, talent, and management skills by establishing and running a #SocialEnterprise. If their experiments are successful, they may become a "serial #SocialGood marketers," creating one social enterprise after another. 

Wanna know the future of marketing industry? Visit our website. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Branding #Advertising #Startup #Dubai #Marketing #PublicRelations

Education is indispensable to economic development and poverty eradication



#Education is indispensable to #economic development and poverty eradication. 

Happy Monday to our 400 adopted school children in India. 


MARKETING MEETS MANKIND  
www.LincolnMartin.com


#Marketing #Advertising #Branding #Media #Promotion #PR #MarketingCommunications #BTL #MediaBuying #MediaPlanning #SEO #SocialEntrepreneur #Online #Digital #GreenFashion #SlowFashion #EthicalFashion #CrowdEconomy #EndPoverty #SocialEconomy #ChangeMakers #CollectiveImpact #SharingEconomy #GrowthHacker #MicroFinance #Disruption #Sustainability #Bopbiz #Bcorp #Bthechange #SocialValue #Inspire #Volunteer #Volunteer #SocialGood

Sunday, May 24, 2015

There's a new marketing movement



Marketing in its culmination creates #SocialChange in all directions, forms & image. This new #marketing movement will forever change our industry. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#EthicalBusiness #Humanity #ImpactInvesting #FairTrade #TouchPoints #Identity #Communications #Advertising #Media #Promotion #PublicRelations #AboveTheLine #BelowTheLine #SocialMedia #ContentMarketing #CauseMarketing #Csr #SharedValues #SocialImpact #Dubai #UAE

Thursday, May 21, 2015

Future of Marketing: Marketers & Newly Graduates Collaboration



In the future, Marketers will guide young people fresh out of college or business school who have chosen to launch social enterprise or impact investing models rather than traditional profit-making-business (PMB), motivated by the idealism of youth and the excitement of having the opportunity to change the world. 

Wanna know the future of #marketing industry? Visit our website. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com/loving


#Branding #Advertising #Dubai #SocialGood 

Wednesday, May 20, 2015

A new breed of social good marketers



There’s a new breed of #SocialGood marketers, sweeping the old #marketing philosophy. 

Want to make an impact in your community, country or the world? Let’s talk. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#advertising #dubai #uae #branding 


Tuesday, May 19, 2015

Marketing with social impact



When a client hire us for a project, the profit of that particular project goes to our 1,700 adopted school children and women’s cooperatives.

Are you a #SocialGood marketer? Let’s talk.


MARKETING MEETS MANKIND
www.LincolnMartin.com/loving


#advertising #branding #dubai #uae #marketing #agency #emirates

Future of Marketing - Marketers and World Bank Will Collaborate



In the future, owners of ad agencies and marketing firms will work closely with International and bilateral development donors, ranging from national aid programs to the #WorldBank and the regional development banks, may choose to create dedicated funds to support #SocialGood initiatives in the recipient countries, or at international, or regional, or institutional levels. Marketing agencies will help create subsidiaries to support social businesses. 

Wanna know the future of #marketing industry? Visit our website. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Branding #Marcom #Advertising #Dubai #WorldBank #Finance #ImpactInvesting #socialfinance #social #impact #Dubai #UAE #Emirates


Monday, May 18, 2015

The power of basic education in poverty alleviation



Basic #education to children has the power to bring their family out of poverty. 

Happy Monday to our 400 adopted school children in India.


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#branding #advertising #Dubai #UAE #CSR #socialenterprise #marketing

Education promotes economic development



Education promotes not only economic development, but productivity, and generates individual income per capita. 

Happy Monday to our adopted school children in Africa.


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#brandingagency #advertisingagency #Dubai #UAE #socialmedia #marketingagency #emirates #abudhabi #sharjah

Sunday, May 17, 2015

Education is a crucial part of the economic and social progress



Helping the poor receive #education is a crucial part of the economic and social progress. 

Happy Monday to our 1,200 adopted school children in the Philippines.


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#branding #advertising #Dubai #UAE #SocialGood #marketing #Emirates #SocialChange #ethical #communications #agency

Marketing Meets Mankind



Excited to share that 100% of our adopted school children, class 10 (SSLC), passed the board exam. 70% scored first class marks.  

We’re so proud of our students in India. Like a proud mama! 

Do you want to join our SocialGood movement? 


MARKETING MEETS MANKIND  
www.lincolnmartin.com 


#Branding #Communications #Advertising #Media #Marketing #PublicRelations #SocialMedia #Dubai #uae 

Thursday, May 14, 2015

The benefits of cause-marketing to small and medium enterprise




Research shows, consumers prefer to buy from businesses that do some good. They feel good when their purchase is doing some good. It’s that feel-good factor that pushes sales of Cause-Marketing led products.

There’s a big difference between simply buying a packet of biscuits for your own pleasure, and buying a packet of biscuits knowing that by purchasing them, you are helping a wildlife charity in the process.

A lot of people these days feel guilty that they aren’t doing enough for charity, but personal finances prevent direct donations.

With this type of marketing, people can feel like they are doing some good, without having to spend their own money.

This is what will drive them to pick up your product, instead of a similar product on the shelf, that isn’t running a Cause-Marketing campaign.


Read the full article at  http://www.lincolnmartin.com/blogs/the-benefits-of-cause-marketing-to-small-and-medium-enterprise-sme-part-1/#sthash.LFhFTuqc.dpuf

#CauseMarketing #Marketing #Media #CSR #advertising #branding

Marketing with significant impact



Want to make an impact within your organization or community? Then join our #SocialGood #marketing movement. 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#branding #advertising #socialmedia #publicrelations #Dubai #uae

Wednesday, May 13, 2015

Marketing can spark, initiate, drive social change



We believe: If we unite the marketing industry for a #SocialGood cause, it can spark, initiate, and drive social change in developing countries.

Marketers, join our social good marketing movement!


MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving


#CSR #advertising #marketing #branding #Dubai #UAE #Emirates

The most powerful marketing retention



#SocialGood ad campaign is the most powerful #marketing retention that binds brands and consumers. It’s forever tattooed in the minds of the customers. 

Marketers, join our social good marketing movement!  


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Branding #Advertising #Dubai #UAE #Identity #Design #Media #Promotion #Creativity #Marketing #Artist #CreativeThinking #PublicRelations #PR #MediaBuying #DirectMarketing #Commercials #OutOfHome #BrandActivation #ContentStrategy #ContentMarketing #EthicalFashion #SlowFashion #FairTrade #SustainableFashion #GreenFashion #SocialGood



Tuesday, May 12, 2015

Marketing skills to fight poverty



We’re using our #marketing skills to fight poverty. 

Wanna join our social good marketing movement? 


MARKETING MEETS MANKIND 
www.LincolnMartin.com 


#advertising #branding #dubai #uae #GlobalCitizen #ImpactInvesting #Philanthropy #ThirdSector #Giving #Givesback #Charity #SocialEntrepreneur #SocialBusiness #CorporateCitizenship #Sustainable #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #SocialValue #ChangeMakers #SocialEconomy


Monday, May 11, 2015

Education is indispensable to economic development



#Education is indispensable to #economic development and poverty eradication. 

Happy Monday to our 400 adopted school children in #India. 


MARKETING MEETS MANKIND  
www.LincolnMartin.com 


#Marketing #Advertising #Branding #Media #Promotion #PR #MarketingCommunications #BTL #MediaBuying #MediaPlanning #SEO #SocialEntrepreneur #Online #Digital #GreenFashion #SlowFashion #EthicalFashion #CrowdEconomy #EndPoverty #SocialEconomy #ChangeMakers #CollectiveImpact #SharingEconomy #GrowthHacker #MicroFinance #Disruption #Sustainability #Bopbiz #Bcorp #Bthechange #SocialValue #Inspire #Volunteer #Volunteer #SocialGood

Ending Extreme Poverty Using Marketing



Ending extreme poverty in all its forms is no longer a dream. We're making it a reality using our #marketing skills.  Happy Monday to our 1,200 adopted school children in the Philippines.

MARKETING MEETS MANKIND 
www.LincolnMartin.com 

#branding #advertising #Dubai #UAE #SocialGood #TouchPoints #Identity #Communications #Graphic #Design #Media #Promotion #PublicRelations #TVC #DirectMarketing #Commercials #BrandActivation #ContentStrategy #ContentMarketing #SocialMedia #Dubai #UAE #Emirates


Sunday, May 10, 2015

Happy Mother's Day


A mother is the purest gift of love that we have.  Happy Mother’s Day. 

MARKETING MEETS MANKIND 
www.LincolnMartin.com 

#Branding #Advertising #Marketing #PublicRelations #CSR #Philanthropy #Dubai #UAE


Thursday, May 7, 2015

Advertising Agency Meets Advocacy



An adverting agency advocating social change to help the poor and marginalized communities. 

Wanna join our #SocialGood marketing movement? 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Advertising #Communications #Branding #Promotion #Marketing #PublicRelations #MediaPlanning #DirectMarketing #BrandActivation #ContentMarketing #SocialMedia #SocialEnterprise #Philanthropy #Humanity #FairTrade #CauseMarketing #BenefitCorporation #SocialEconomy #Sustainability #SocialImpact #Dubai #UAE


Tuesday, May 5, 2015

Helping Others is Good Business


We believe companies helping the poor, disadvantaged women and underprivileged children is always a good business proposition. 

Join the #SocialGood marketing team.   


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Marcom #Communications #Advertising #Media #Promotion #Marketing #PublicRelations #ATL #BTL #SocialMedia #ContentStrategy #TouchPoints #Identity #Branding #Image #Designers #Press #PR #MediaBuying #MediaPlanning #DirectMarketing #Commercials #OutOfHome #BrandActivation #Billboard #Signage #InboundMarketing #TVC  #OutboundMarketing #CSR #Philanthropy #Dubai #UAE


An Advertising Agency Building Social Change Movement



A marketing agency’s commitment to create social change, benefiting women and underprivileged children in India, Philippines and Africa. 

Wanna join our #SocialGood marketing movement? 


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Branding #Advertising #Media #Promotion #Marketing #PublicRelations #ATL #BTL #SocialMedia #ContentStrategy #Inspire #SharingEconomy #ChangeMakers #Values #Coops #Cooperative #Livelihood #Movement #SocialMovement #CauseMarketing #EndPoverty #SocialCapital

Sunday, May 3, 2015

Marketing Agency Empowers Children To Fight Poverty in Philippines



By providing access to #education, our marketing agency empowers these children to fight the causes and effects of poverty. Happy Monday to our 1,200 adopted school children in the #Philippines.


MARKETING MEETS MANKIND  
www.LincolnMartin.com



#ImpactInvestment #SocialCapital #CorporateCitizenship #Humanity #SocialImpact #CauseMarketing #CollaborativeEconomy #Brand #Communications #Marcom #Advertising #Press #Creativity #SocialJustice #ConsciousCapitalism #EndPoverty #SocialResponsibility #Sustainable #SocialMovement #SocialEconomy #Values #SustainableMarketing #DoGooders #AboveTheLine #BelowTheLine #ThroughTheLine #Philanthropy #SocialGood #SocialChange #SharedValues #Dubai #UAE

Education Can Break The Multi-Generational Poverty Cycle



#Education is the brightest hope for breaking the cycle of multi-generational poverty. Happy Monday to our adopted school children in #Africa.



MARKETING MEETS MANKIND 

www.LincolnMartin.com



#ConsciousCapitalism #SocialEconomy #Media #Advertising #Graphic #Branding #Identity #CollectiveImpact #SharingEconomy #CauseMarketing #SustainableMarketing #SocialChange #SocialCause #CSR #SocialBusiness #ThirdSector #PlannedGiving #EthicalBusiness #SocialEntrepreneur #Charitable #Giving #SocialFinancing #ProfitwithPurpose #CauseRelatedMarketing #Susty #Cause 

Education is the Long-Term Solution for Fighting Poverty




We believe that #Education is the long-term solution for fighting poverty. 

Happy Monday to our 400 adopted school children in #India.


MARKETING MEETS MANKIND



#Philanthropy #Promotion #SocialEnterprise #ImpactInvesting #SocialGood #Communications #Humanity #CollectiveImpact #Media #Impact #CollectiveImpact #Advertising #Charity #Branding #SharedValues #Marketing #SocialChange #Changemakers #SharingEconomy #GlobalDevelopment #EndPoverty #DoGooders #CollaborativeEconomy #GrowthHacking #Aspiration #Impact #SocialCapital #Disruptive #Triplebottomline

Finance vs. Marketing




Finance versus Marketing: A Classic Game of Thrones Office Battle 

In an office setting, the conflict arises when one of the departments blames the other for any eventual shortcoming. 

For instance, Marketing blames Finance for its failure to disburse funds needed to carry out its functions, while #Finance throws the fault at #Marketing for not being able to meet demand targets so expected revenues are not achieved. 

Finance always say that the value of Marketing’s activities are hard to measure, while Marketing says that the reason why it cannot fully execute its plans is that Finance always chews the iron pellets when it comes to allocating Marketing’s budget. This almost always results in animosity between the two departments, which will ultimately affect the bottom line of the company that they belong to.


Read the full article at http://www.lincolnmartin.com/blogs/finance-versus-marketing/


#TouchPoints #Identity #Brand #Marcom #Communications #Image #Advertising #Media #Promotion #PublicRelations #PR #MediaBuying #MediaPlanning #TVC #DirectMarketing #Commercials #OutOfHome #BrandActivation #Online #Digital #Internet #Website #ContentStrategy #gameofthrones #ContentMarketing #SocialMedia #GoT #InboundMarketing #OutboundMarketing #SportsMarketing #Endorsement #BrandAmbassador #CelebrityEndorsement

Sales vs. Marketing



Sales vs. Marketing: The Ultimate Game of Thrones office battle.



The Sales and Marketing departments have understandably different objectives, motivations and tools. They lay claim to different areas of a company’s operations, and employ their respective expertise to fulfill the roles assigned to them. Though some processes are clearly delineated between them, there are others that are common battlegrounds for these two aggressive competitors. 



Read the full article at http://www.lincolnmartin.com/blogs/sales-vs-marketing-primal-game-thrones/




#TouchPoints #Identity #Brand #Marcom #Communications #Image #Advertising #Media #Promotion #PublicRelations #PR #MediaBuying #MediaPlanning #TVC #DirectMarketing #Commercials #OutOfHome #BrandActivation #Online #Digital #Internet #Website #ContentStrategy #gameofthrones #ContentMarketing #SocialMedia #GoT #InboundMarketing #OutboundMarketing #SportsMarketing #Endorsement #BrandAmbassador #CelebrityEndorsement


HR vs. Marketing



HR versus Marketing:  A Game of Thrones Branding Battle.


Employee #branding holds a tremendous potential to lead not only to retaining top talents, but also to enhanced financial performance, increased employee motivation and optimal company image. The initiative is almost always a joint effort between the #Marketing and #HR departments, because it largely entails conveying messages to internal and external shareholders alike. However, working together on employee branding does not always lead to harmonious #collaboration. Often, these two departments lock horns on a variety of issues, because they are typically staffed with people from different backgrounds, experiences and expertise, and are measured against dissimilar business drivers. 



Read the full article at http://www.lincolnmartin.com/blogs/hr-vs-marketing/




#TouchPoints #Identity #Brand #Marcom #Communications #Image #Advertising #Media #Promotion #PublicRelations #PR #MediaBuying #MediaPlanning #TVC #DirectMarketing #Commercials #OutOfHome #BrandActivation #Online #Digital #Internet #Website #ContentStrategy #ContentMarketing #SocialMedia #InboundMarketing #OutboundMarketing #SportsMarketing #Endorsement #BrandAmbassador #CelebrityEndorsement