Thursday, July 30, 2015

Profit with purpose marketing



Our profit goes to  1,700 adopted school children, building schools & classrooms, and creating livelihood for indigenous women in Africa and Asia.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Advertising #Media #Promotion #Marketing #Branding #Dubai #LincolnMartin #SocialResponsibility #SocialEntrepreneurs #ContentMarketing #BrandAmbassador #Startup #Disruptive #EndPoverty #Csr #SocialEconomy #Values #Sustainability

In marketing, brand reputation is everything



In marketing, brand reputation is everything. If two products are of equal quality, people will tend to purchase the one that has the stronger brand reputation.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #Kotler #LincolnMartin #BrandReputation #Recall #TopoftheMind #BrandAwareness #Promotion #Creativity #MarketingCommunications #SocialEntrepreneurs #Impact #Disruptive #ConsciousCapitalism #MarketingMeetsMankind #DoGooders #CauseMarketing

Wednesday, July 29, 2015

The marketing industry can help break the cycle of poverty



We believe that the marketing industry can help break the cycle of poverty. 

MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving

#Advertising #Branding #Marketing #SocialMedia #Dubai #Communications #Disruptive #Philanthropy #SocialImpact #Nonprofit #Sustainability #SocialCause #SharedValues #SocialChange #ChangeMakers #ContentMarketing #onlinemarketing #digitalmarketing #CSR #LincolnMartin

Be sensitive to change, ready to transform



The business landscape keeps changing. If you are insensitive to this and cannot anticipate these changes, your company will become obsolete and eventually die.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #Kotler #GlobalDevelopment #Promotion #Media #Design #Image #Commercials #Positioning #Startups #SocialEntrepreneur #Humanity #Charity #Givesback #SocialFinance #SocialCapital #SocialBiz #GlobalCitizenship #DoGooders #CauseMarketing #CollectiveImpact #LincolnMartin

Tuesday, July 28, 2015

Education can help fight poverty in developing countries



Why we’re investing in schools? 

Because we firmly believe that education can help fight poverty in developing countries.

MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving

#Marketing #Advertising #Branding #Dubai #Communications #PlannedGiving #CharitableGiving #Volunteerism #EthicalBiz #EthicalBusiness #SocInv #Stewardship #CorporateSocialResponsibility #Disrupt #NotForProfit #AltruisticCause #Generosity #GrantMaking #BottomofthePyramid #CauseMarketing #SocialEconomy #BenefitCorporation #BCorps #CollaborativeEconomy #SharingEconomy #Inspirational #LincolnMartin

Competitors will increase in number and get smarter



The business landscape keeps changing. Competitors will increase in number and get smarter.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #Kotler #Positioning #TVC #MediaPlanning #AboveTheLine #BelowTheLine #MarketingCommunications #Marcom #Identity #TouchPoints #Online #Digital #ContentStrategy #ContentMarketing #Incubator #Accelerator #Disruptive #LincolnMartin




Monday, July 27, 2015

We're determined to end poverty using education as our main strategy



We're determined to end poverty using #education as our main strategy.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #Givesback #Humanity #SocialEntrepreneur #GlobalDevelopment #ThirdSector #SocialCapital #SocialInvesting #EndPoverty #DoGooders #CauseRelatedMarketing

The most powerful tool in poverty alleviation is the pencil



The most powerful tool in poverty alleviation is the pencil.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #GraphicDesign #Billboard #IntegratedMarketingCommunications #Startup #Sponsor #Endorsement #Volunteer #Relief #Upcycling #Recycling #Inspirational #BenefitCorporations #NotForProfit #Cause #CorporateCitizenship #SocJus #MarketingMeetsMankind #LincolnMartin

Early childhood education is now at the forefront of our social good movement



Early childhood #education is now at the forefront of our social good movement. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #Humanity #FairTrade #MicroFinance #SocialFinancing #SocInv #EndPoverty #Sustainable #CorporateSocialResponsibility #SocBiz #Disruptive #SocialBusiness #Identity #Marcom #Design #Creativity #Digital #Online #Accelerator #Incubator #SocialEntrepreneurs #LincolnMartin

Wednesday, July 22, 2015

In the future, marketing firms will guide Foundations to create social investment funds



In the future, #Marketing firms will guide Foundations to create social investment funds. Advertising, branding and digital agencies will financially collaborate with non-profit organizations.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Advertising #TVC #Media #SocialMedia #ImpactInvesting #SocialGood #SocialCapital #Nonprofit #NGO #SocialFinance #SocialCapital #Socap #Impinv #SocialInvestment #MicroFinance #MicroLending #CrowdFunding #CrowdSourcing #CrowdEconomy #Disruptive


Positioning and brand differentiation must be clear



A company must make its brand name’s positioning and differentiation clear to its target market. Be clear about who you are.

MARKETING MEETS MANKIND
www.LincolnMartin.com


#PublicRelations #Advertising #Marketing #Branding #Dubai #Kotler #Identity #Image #Promotion #CreativeThinking #ContentStrategy #SocialMedia #BrandAmbassador #Marcom #DirectMarketing #digitalmarketing #onlinemarketing #BrandingStrategy #LincolnMartin

From monitoring our competitors, we can learn our own strengths and weaknesses



From monitoring our competitors, we can learn our own strengths and weaknesses as well as those of competitors; something that can prove very useful for our company.

MARKETING MEETS MANKIND
www.LincolnMartin.com


#Competition #Branding #Communications #Marketing #PublicRelations #Advertising #BrandActivation #Identity #Digital #Online #SocialMedia #InboundMarketing #TVC #ChangeMakers #CompetitiveAdvantage #Kotler #Dubai #BlueOcean 

Marketing will need to evolve to another level



#Marketing will need to evolve to another level where it addresses the spirit of the consumers. 

MARKETING MEETS MANKIND  
www.LincolnMartin.com


#Branding #Advertising #CauseMarketing #Dubai #SocialMedia #SocialEnterprise #Philanthropy #Humanitarian #Charity #ImpactInvesting #SocialCapital #SocialBusiness #Sustainability #SocialChange #DoGood #ContentMarketing #DirectMarketing



Tuesday, July 21, 2015

Service is a calling, not a duty



Service must become a calling to all companies, and never be considered a duty.

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Kotler #Branding #Communications #Marketing #PublicRelations #Advertising #FairTrade #BenefitCorporation #DoGooders #ImpactInvesting #Triplebottomline #CSR #SocialImpact #SocialEnterprise #SocialMedia #Media #Philanthropy #Impact #CauseMarketing #Dubai 

Monday, July 20, 2015

Education generates productivity gains that fuel economic growth in any country



#Education generates productivity gains that fuel economic growth in any country.

Happy Monday to our 1,200 adopted school children in the Philippines. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #MediaBuying #MediaPlanning #TVC #OutOfHome #CreativeThinking #Website #OutboundMarketing #ProductPlacement #EcoBusiness #SustainableFashion #Volunteerism #ImpInv #SocFin #SocialFinancing #CorporateSocialResponsibility #Stewardship #Disruption #Bthechange #CollectiveGenius

Education provides valuable skills to give people a lasting foundation



#Education provides both children and adults with valuable knowledge and skills that are necessary to give people a lasting foundation to help them improve their own lives.

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com


#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #SharedValues #NotForProfit #Generosity #Disruptive #SocialBiz #GlobalCitizenship #SocJus #GrantMaking #CauseRelatedMarketing #BCorps #BuySocial #SharingEconomy #Socap #SocInv #EthicalBiz #PlannedGiving #GlobalDev #Sponsorship #SMM #SocialMediaStrategy #MarketingCommunications #Brand #Graphic #Media

Social justice is closely dependent on equitable access to quality education



Social justice is closely dependent on equitable access by all sections of the population to quality #education.

Happy Monday to our adopted school children in Africa. 

MARKETING MEETS MANKIND
www.LincolnMartin.com


#Marketing #Advertising #Branding #Dubai #Communications #SocialGood #ChangeMakers #ConsciousCapitalism #CollectiveImpact #Bopbiz #BenefitCorporation #SocialJustice #DoGooders #SocialImpact #EndPoverty #Sustainable #Triplebottomline #Csr #SocialCapital #GlobalCitizen #ImpactInvesting #Humanitarian #Charity #GlobalDevelopment #Philanthropy #SocialMedia #InboundMarketing #BelowTheLine #Commercials #BrandActivation #Image #Design #Identity #SocialEntrepreneur

Thursday, July 16, 2015

Marketing can spark social change



We believe: If we unite the marketing industry for a #SocialGood cause, it can spark, initiate, and drive social change in developing countries.

MARKETING MEETS MANKIND
www.LincolnMartin.com/Loving

#CSR #advertising #marketing #branding #Dubai #communications #Givesback #Humanity #SocialEntrepreneur #GlobalDevelopment #ThirdSector #SocialCapital #SocialInvesting #EndPoverty #DoGooders #CauseRelatedMarketing


Wednesday, July 15, 2015

Marketing resources for charitable causes



We give our time, energy & resources to charitable causes that makes valuable social impact.

Wanna join our #SocialGood marketing movement? 


MARKETING MEETS MANKIND 
www.LincolnMartin.com


#Branding #Dubai #Communications #Advertising #Media #PublicRelations #Marketing #SocialEnterprise #Philanthropy #Humanitarian #Charity #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Nonprofit #SocialJustice #ConsciousCapitalism #ChangeMakers

Treat your customers with love and your competitors with respect



Treat your customers with love and your competitors with respect. 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Millennials #Kotler #Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #FairTrade #SlowFashion #SocialBusiness #GlobalCitizenship #Sustainability #SocialCause #SharedValues #SocialGood #SocialImpact #Csr #DoGooders #SocialJustice #ConsciousCapitalism #ChangeMakers #EthicalBusiness

Collaborative values encourages employees to make an impact



A company with collaborative values encourages employees to work with one another and with networks outside the company to make an impact.

MARKETING MEETS MANKIND
www.LincolnMartin.com


#Marketing #Branding #Advertising #Dubai #Communications #CollaborativeEconomy #Collaboration #CollectiveImpact #Socialimpact #Teamwork #Sharedvalues #Values #ContentStrategy #Accelerator #Incubator #Startups #SocialEntrepreneurs #SocialFinance #Citizenship #SocialGood #SocialChange

Tuesday, July 14, 2015

Good marketing values can stimulate employee's cretivity



Good marketing values are those that stimulate and nurture the collaborative, cultural, and creative sides of employees.


MARKETING MEETS MANKIND
www.LincolnMartin.com


#SocialGood #marketing #advertising #branding #Dubai #communications #promotion #creativity #socialmedia #contentstrategy #strategicmarketing #values #socialchange #CSR #CreativeThinking #TouchPoints #Identity #Online #ContentStrategy #ContentMarketing #InboundMarketing #ConsciousCapitalism #ChangeMakers #CollectiveImpact #Inspirational

Marketing Notes: Respect Your Competitors



You have to respect your competitors. It’s competitors that enlarge the whole market, because without any competitors, an industry will grow more slowly.


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Millennials #Kotler #Branding #Communications #Marketing #PublicRelations #Advertising #FairTrade #BenefitCorporation #DoGooders #ImpactInvesting #ethicalbusiness #CSR #SocialImpact #SocialEnterprise #SocialMedia #Media #Philanthropy #Impact #CauseMarketing #socialinnovation #SharedValues #SocialChange #ChangeMakers #SocialValue #ConsciousCapitalism #Dubai

Monday, July 13, 2015

Education provides attitude changes and improved self-esteem that will help fight poverty



#Education provides attitude changes and improved self-esteem that will help fight poverty. 

Happy Monday to our 400 adopted school children in India. 

MARKETING MEETS MANKIND
www.LincolnMartin.com


#Marketing #Advertising #Branding #Dubai #Communications #SocialGood

Sunday, July 12, 2015

Education provides knowledge that can improve people's health and social conditions



#Education provides knowledge that can improve people's health and social conditions.

Happy Monday to our adopted school children in Africa. 


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Marketing #Advertising #Branding #Dubai #Communications #Humanity #SocialGood #SocialEnterprise #ContentMarketing #DirectMarketing #SocialEntrepreneur #SocialChange #SharedValues #SocialImpact #DoGooders #CauseMarketing #CreativeThinking #Identity #Philanthropy 


How marketing works at the bottom-of-the-pyramid



The BoP is estimated to be comprised of four billion people who earn less than USD 1,500 a year. 

These people have difficulty in accessing global markets, and traditional product and service distribution and delivery networks. 

As big as this economic segment is, traditional companies, big and small alike, do not see it as a viable market, and is oftentimes ignored during product or service development and delivery. 

Find out how #marketing works at the bottom of the pyramid and how #SocialGood marketers are fighting poverty. 
http://www.lincolnmartin.com/blogs/marketing-bottom-pyramid-show-money/#sthash.LfEMtt4I.KXz2oqzc.dpuf 


#advertising #socialmedia #branding #communications #BoP #socialchange #socialinnovation #socialimpact #socialenterprise #socialentrepreneurs #socialvalues #dubai #emirates #fightpoverty

Marketing agencies in future will devote part of their annual profit to social good business



In the future, existing #marketing agencies will choose to devote part of their annual profit to #SocialGood business as part of their existing "social responsibility" mandates. 

Wanna know the future of marketing? Visit our website. 


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Branding #Communications #Advertising #Media #Promotion #PublicRelations #SocialMedia #ContentStrategy #Inspire #SharingEconomy #ChangeMakers #Values #CauseMarketing #Socialimpact #SocialEnterprise #Socialinnovation #Dubai


Thursday, July 9, 2015

Marketing 4.0 Business Model



Marketing 4.0 is a business model where #Ecosystem evolves on ethical & sustainable supply chain.  

MARKETING MEETS MANKIND  
www.lincolnmartin.com/philosophy/ecosystem/


#Branding #Marcom #Communications #Design #Advertising #Media #Promotion #Marketing #PublicRelations #SocialMedia #TouchPoints #Identity #ContentMarketing #CauseMarketing #SocialEnterprise #Philanthropy #Humanity #Dubai #Sustainability


Marketing industry can create long lasting economic, social & environmental impact



We believe that the #marketing industry can create long lasting economic, social & environmental impact. 

MARKETING MEETS MANKIND  
www.lincolnmartin.com/philosophy/ecosystem/


#Branding #Communications #Agency #Advertising #Media #PublicRelations #SocialMedia #CauseMarketing #Dubai #UAE #SocialGood #SocialChange #Socialimpact #SocialEnterprise #Socialinnovation #dogood #SocialEntrepreneurs #impactinvesting

Wednesday, July 8, 2015

Engaging with the #Millennials via social mission, authenticity & trust



Engaging with the #Millennials by integrating social mission, authenticity & trust is the future business model. 


MARKETING MEETS MANKIND  
www.lincolnmartin.com/blogs/marketing-basics-millennials-part-1/


#Branding #Communications #Design #Advertising #Media #Promotion #Marketing #Dubai #PublicRelations #SocialMedia #TouchPoints #Identity #ContentMarketing #SocialMedia #Digital #Online #CauseMarketing 

Tuesday, July 7, 2015

Your brand value should appeal to consumers’ emotional needs & wants



Your brand value should appeal to consumers’ emotional needs & wants beyond product features and functionalities.


MARKETING MEETS MANKIND
www.lincolnmartin.com/loving


#advertising #branding #dubai #communications #socialmedia #pr #Kotler #marketing #identity #image



The decision to buy and be loyal to a brand



Customer Loyalty: The decision to buy and be loyal to a brand is greatly influenced by emotions.


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Millennials #Kotler #Branding #Communications #Marketing #PublicRelations #Advertising #brand #onlinemarketing #CauseMarketing #CreativeThinking #DirectMarketing #BrandActivation #SocialMedia #InboundMarketing #Dubai #OutboundMarketing #Sponsorship #Identity #Promotion #ContentStrategy #ContentMarketing #Digital





Saturday, July 4, 2015

The essential difference between emotion and reason in buying



Why customers buy: The essential difference between emotion and reason is that emotion leads to actions while reason leads to conclusions. 


MARKETING MEETS MANKIND
www.LincolnMartin.com/doing

#Millennials #Kotler #Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #Shopping #Retail #Sales #SocialMedia #Online #CauseMarketing #DirectMarketing #BrandActivation #Startup #Accelerator #Incubator #EthicalClothing #EthicalFashion #EcoClothing #EcoFashion #SlowFashion #FairTrade #SustainableFashion #GreenFashion #Upcycling #Recycling #Sustainability #Design #Image #Promotion



Thursday, July 2, 2015

Saudi Prince Alwaleed Donate $32 Billion To Charity



Saudi Prince Alwaleed Donate $32 Billion To Charity 

See more at: http://www.lincolnmartin.com/csr/saudi-prince-alwaleed-donate-32-billion-to-charity/#sthash.OLNJZS7U.dpuf


#Humanitarian #Impact #Sustainability #SocialCause #SharedValues #SocialChange #SocialGood #SocialImpact #Nonprofit #Stewardship #ImpactInvesting #DoGooders #CauseMarketing #SocialEnterprise     

Loving your customers means winning their loyalty



In business, loving your customers means winning their loyalty through giving them great value and touching their emotions and spirit. 


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Kotler #Millennials #Branding #Communications #Marketing #PublicRelations #Advertising #Dubai #FairTrade #BenefitCorporation #DoGooders #ImpactInvesting #Triplebottomline #CSR #SocialImpact #SocialEnterprise #SocialMedia #Media #Philanthropy #Impact #CauseMarketing




Wednesday, July 1, 2015

Purpose-driven companies advantages



Purpose-driven companies moving toward a green commitment has lower cost, better reputation, motivated employees & loyal customers. These are the benefits of being a #SocialGood company. 


MARKETING MEETS MANKIND
www.LincolnMartin.com


#Millennials #Branding #Communications #Marketing #PublicRelations #Advertising #FairTrade #BenefitCorporation #DoGooders #ImpactInvesting #Triplebottomline #CSR #Dubai #SocialImpact #SocialEnterprise #SocialMedia #Media #Philanthropy #Impact #CauseMarketing

Helping the poor will never fade, it’s timeless, forever strong



Helping the poor will never fade, it’s timeless, forever strong. 

Wanna know the effects of a #SocialGood #marketing campaign? 

MARKETING MEETS MANKIND
www.LincolnMartin.com

#Branding #Marcom #Communications #Advertising #Media #Promotion #PublicRelations #ATL #BTL #SocialMedia #ContentStrategy #Inspire #DoGooders #SharingEconomy #ChangeMakers #Values #Coops #Cooperative #Livelihood #Movement #SocialMovement #CauseMarketing #EndPoverty #EthicalFashion #Dubai #Fairtrade